Search Marketing Success: Dominate Search In 2011
September 1st | 2010 By
In this heavily flooded market, have you planned how to get the most of SEM efforts in 2011? By the end of 2010, SEM spend is expected to hit $16.6 billion in North America alone, with anticipated continued double-digit percentage growth into next year.* How do you plan to optimize your spend and focus your activities to separate yourself from the competition? Chances are that with your 2011 budgets buttoned up, you feel pretty prepared for the new year. You’ve nailed down media budgets for Paid Search and outlined your SEO road map. It’s a good start, but is it enough? With a new year and new budget also comes a chance to renew your strategy. Don’t miss your chance!
OTOi, a division of One to One Interactive, is pleased to present a live, one-hour webinar on actionable Search Engine Marketing (SEM) tactics, designed to help you – interactive marketing professionals – prioritize strategies, identify tests, and isolate opportunities to outpace the competition in 2011.
Our SEM experts will review the Top Ten To-Do list for maximizing your company’s search marketing strategy, expanding your reach, and increasing ROI:
- Manage queries not keywords
- Move beyond the engines
- Mobilize your search campaign
- Get local
- Socialize your SEO
- Tailor your results
- Let customers help you optimize
- Hitch yourself to the Google wagon
- Educate to integrate
- Budget for failures
This will be an interactive event with Q&A throughout and at the conclusion of the presentation. OTO encourages attendees to come to the webinar with questions and insight into their own SEM strategies. Please register today.
Greg Slama, Search Marketing Manager, OTOi, and Cindy Starr, EVP, Managing Director OTOi
Thursday, September 23rd at 11 a.m. Eastern Time