One to One Interactive Names Former Digitas Executive as TMT & Financial Services Group Director

Charlestown, MA, June 19, 2006 – One to One Interactive, a nationally ranked digital marketing services firmthat specializes in connecting leading companies with customers via digital channels, today announced the appointment of Dino Cattaneo as group director of One to One Interactive’s technology/media/telecommunications (TMT) and financial services divisions. Mr. Cattaneo will oversee the strategic direction and service level enhancement of both vertical account practices within the firm. 

 “There is a growing demand in today’s fast moving economyto service financial services and TMT clients that are looking to implement innovative and effective digital marketing strategies.”said Ian Karnell, co-founder and chief executive officer of One to One Interactive. “Dino brings an unparalleled level of expertise to his positions, having spent a majority of his career developing a variety of online initiatives from search engine optimization to online identity tactics for some of the nation’s most well-known companies.”

Prior to joining One to One, Cattaneo worked at Digitas, wherehe served in a multitude of senior-level roles for the marketing division including: associate director, vice president associate director, and most recently, vice president director. Catttaneo’s client roster included: General Motors, Microsoft, ING, Best Buy, and Morgan Stanley Dean Whitter’s Private Wealth Management Group.Prior to Digitas, Catttaneo spent time at Bain, a top-tier strategy consulting firm, where he held titles of: consultant and project manager. Cattaeno also gained financial industry experience at Lehman Brothers and Techint, Inc. where he served as a financial and business analyst. 

“It is with great honor that I accept the dual-director position at One to One Interactive,” said Dino Cattaneo. “One to One is at the forefront of the digital marketing space, and understands the value that an effectively crafted, implemented and targeted online marketing strategy can have for both consumers and clients. One to One’s success in both the financial services and TMT fields speaks for itself, and I look forward to joining and helping to lead.”

About One to One Interactive
One to One Interactive has divided its digital marketing services into three separate entities: OTOi, a segment that focuses on digital marketing, creative and technology services, OTOLabs,which provides digital marketing technology solutions and partners,and OTONetworks, scheduled to launch in Q3 2006, focusing on the creation and distribution of niche digital media channels to provide marketers performance based customer lead and acquisition opportunities. These three entities have positioned One to One Interactive as the “Next Generation Marketing Solutions Firm of Choice,” and the Agency of choice for several Fortune 1000companies.

• One to One Interactive: http://www.onetooneinteractive.com
• OTOi: http://www.otoi.com
• OTOlabs: http://www.otolabs.com
• OTOnetworks: http://www.otonetworks.com
  • Green Student U: http://www.greenstudentu.com
  • Student Finance Domain: http://www.studentfinancedomain.com
  • Study Abroad Domain: http://www.studyabroaddomain.com
• OTOinsights: http://www.otoinsights.com
  • Quantemo: http://www.quantemo.com

Contacts:

Jeremi Karnell

One to One Interactive

617.425.7369

jkarnell@onetooneinteractive.com

Chrissy Timreck

Racepoint Group

781.487.4631

ctimreck@racepointgroup.com