CooksIllustrated.com Awards One to One Interactive Natural Search Business
June 12th | 2006 By
Charlestown, MA, June 12, 2006 – One to One Interactive, a nationally ranked digital marketing services firm that specializes in connecting leading companies with customers via digital channels, today announced that it has been awarded the natural search business for CooksIllustrated.com, a website produced by America’s Test Kitchen. One to One Interactive will be responsible for search engine optimization strategies that will draw people to CooksIllustrated.com, with the goal that they will become members of the site.
America’s Test Kitchen initially interviewed several firms forthe search engine optimization opportunity, and decided upon One to One Interactive. America’s Test Kitchen was looking for an agency that combined expertise in natural search engine optimization with the ability to thoroughly understand America’s Test Kitchen’s products and core audience, as the search engine optimization campaign was being utilized to attract new visitors and ultimately,new members, to the website as well as to increase brand awareness for CooksIllustrated.com. America’s Test Kitchen desired an agency that was seasoned when it came to natural search campaigns, able to think strategically about America’s Test Kitchen’s online business,and able to execute initiatives while working with America’s Test Kitchen’s internal marketing and IT staff. In the end, it was One to One Interactive that harbored the expertise, research abilities and know-how that America’s Test Kitchen was looking for.
“On behalf of One to One Interactive, it is with great pleasure that I announce the partnership between One to One and America’s Test Kitchen,” said Jeremi Karnell, co-founder and President, One to One Interactive. “One to One prides itself on its search marketing services, and we look forward to working with America’s Test Kitchen in developing a natural search strategy that will drive people to CooksIllustrated.com and increase brand awareness and new members.”
Based in Brookline, MA, America’s Test Kitchen publishes Cook’sIllustrated and Cook’s Country magazines, bestselling cookbooks,and has the most-watched cooking show on public television, called America’s Test Kitchen. CooksIllustrated.com is a paid online resource for home cooks featuring all 14 years of Cook’s Illustrated magazine’s content. With more than 110,000 paid members, CooksIllustrated.com differentiates itself from other online sites by focusing on “recipes that work” as well as rating kitchen equipment and supermarket ingredients. Through the collaboration, America’s Test Kitchen hopes that One to One will help drive traffic to the site and gain new customers by optimizing the search strategies for the sites’ online recipe and ratings database.
“America’s Test Kitchen is excited about its partnership withOne to One Interactive, and we are confident that their search optimization strategies will deliver additional members to the website,” said Hugh Buchan, e-commerce marketing manager, America’s Test Kitchen. “As more and more people turn to the Internet for information, users are becoming increasingly comfortable with paying for that information. We think that One to One will help us communicate the value of our content and convince people to become members of CooksIllustrated.com”
Final implementation of the project will commence later thismonth, but both companies are already discussing upcoming opportunities to work together.
About One to One Interactive
One to One Interactive has divided its digital marketing services into three separate entities: OTOi, a segment that focuses on digital marketing, creative and technology services, OTOLabs,which provides digital marketing technology solutions and partners,and OTONetworks, scheduled to launch in Q3 2006, focusing on the creation and distribution of niche digital media channels to provide marketers performance based customer lead and acquisition opportunities. These three entities have positioned One to One Interactive as the “Next Generation Marketing Solutions Firm of Choice,” and the Agency of choice for several Fortune 1000companies.
- One to One Interactive: http://www.onetooneinteractive.com
- OTOi: http://www.otoi.com
- OTOlabs: http://www.otolabs.com
- OTOnetworks: http://www.otonetworks.com
- OTOinsights: http://www.otoinsights.com
- Quantemo: http://www.quantemo.com
Cook’s Illustrated is dedicated to providing home cooks with the best, most foolproof recipes for their favorite foods,along with trusted recommendations on cookware and supermarket ingredient brands. Every week the test kitchen staff tests hundreds of recipes to find out which techniques work and which ones don’t.They repeatedly test recipes, gadgets, pantry staples, cooking techniques, and cookware to tell the reader what works… and what doesn’t. Cook’s takes no advertising, and is not afraid to tell it like it is. The recipes, testings and tips from Cook’s Illustrated magazine are also featured on America’s Test Kitchen, public television’s most-watched cooking show, in a growing line of cookbooks, and on CooksIllustrated.com. For additional information,call 617-232-1000, or visit the website: www.cooksillustrated.com.
One to One Interactive