One to One select Bluestreak's IonMail system for e-mail campaign management and transmission

One to One is excited to announce the selection of Bluestreak as its new e-mail transmissionvendor. Approximately twelve e-mail vendors, includingDoubleClick’s Dartmail, ClickAction, MessageMedia, @Once, andBritemoon, were considered. Five of the twelve vendors were invitedto present their company’s capabilities in more depth. Following arigorous review process, One to One made its decision aftercarefully reviewing each vendor across a number of importantvariables. These included:

• Dynamic personalization technology
• Ability to implement test cells
• Flexible campaign execution interface
• Sophisticated response management and real time reporting capabilities
• Ability to implement response rules
• Segmentation capabilities
• Multi format e-mail support & detection
• Survey capabilities
• Database security
• Extensibility with websites, databases and e-commerce systems
• In-bound campaign execution
• Post-click tracking
• E-mail transmission fees
• Customer service

While many of the products met some of One to One’srequirements, Bluestreak’s IonMail platform proved to be the mostfeature rich and complete solution to support the firm’s Fortune500 clientele and their individual e-mail marketing objectives. “Aflexible architecture, robust data management, strong customerservice, and elegant user interface differentiated (Bluestreak)from the competition,” stated Dan Towvin, Director of DatabaseMarketing for One to One Interactive, who played a major role inthe vendor selection process.

One to One will spend the next several weeks undergoing trainingand testing of the new tool and plans to be ready to execute e-mailtransmissions through Bluestreak’s e-mail system by the beginningof October.