One to One Interactive selects IMPAQT as its search engine optimization (SEOP) partner
May 27th | 2002 By
After a rigorous review process that took place in the FirstQuarter of this year, One to One Interactive has selected IMPAQT, adivision of 3W-Interactive in Pittsburgh, PA, as its Search EngineOptimization (SEOP) partner. One to One will utilize IMPAQT foradvanced keyword and search term research and analysis, SearchPosition Score(SM) benchmarking against competitors, web sitedesign and content review as it relates to search engineoptimization, meta tag and content development, linking strategies,manual submission and follow up with the leading search engines anddirectories.
The partnership will allow One to One’s clients access toIMPAQT’s Search Position Score, a unique, proprietary measurementtool that is the only true metric of a Web site’s visibility acrossthe top search engines and directories. The Search Position Scoreis a single number score that provides a company with a measurementof their web site’s visibility, in comparison to competitors,within the top 30 search results for relevant search terms acrossthe seventeen most popular search engines and directories on theInternet. Used as a benchmark prior to the beginning of a webVisibility Campaign, the SPS is also a powerful tool for analyzingthe progress of IMPAQT’s services for its clients. One to One foundthat no other Web visibility or SEOP firm can boast of such anaccurate and accountable measurement and evaluation tool.
“One to One will still provide SEOP services to its clients asit relates to paid keyword media/positioning planning, buying,reporting and management service. However, when it comes to keywordbenchmarking and web site search engine submission SEOP services,we feel that the dedicated expertise of an outside firm is in thebest interest of our clients” said Jeremi Karnell, founder andchief marketing officer of One to One Interactive. “IMPAQT isexcited about the possibilities that will result from thepartnership with One to One Interactive” states Richard Hagerty,President of 3W-Interactive/IMPAQT. “Both companies place a premiumon marketing analytics, measurement and results, which is why thismatch is ideal. We believe our approach to measuring and managingweb visibility is unique in the industry and we will work hard tooffer, implement and maintain our services to/for OTO clientswithin the high standards we set.”