State Street Corp. launches new public website

State Street Corp. and One to One Interactive jointly introduce thefirst release of the company’s re-designed corporate web site: http://www.statestreet.com/.

This is the first phase in a multi-year Internetmarketing strategy devised by One to One and State Street for thecomplex global institutional investor segment. The objective ofthis initial rollout is to help State Street corporatemarketing:

1. Attract and drive visitors to statestreet.com
2. Serve as an interactive medium to demonstrate and embody State Street brand attributes
3. Uniquely inform site visitors about State Street products and services using industry focused positioning and perspectives
4. Demonstrate State Street’s thought leadership Manage communication with prospects
5. Manage communication with prospects