Last weekend I helped to run a small community festival, celebrating cultural diversity in our neighbourhood. We set up marquees in the local school ground, and invited traders to present their wares – everything from ice cream and hotdogs to hand-woven woollen blankets. My job was to sit behind a desk by the main entrance… Read More
Posts Tagged ‘User Experience’
Why Am I Here? The Importance Of Signage
By Rose Matthews, Senior Customer Experience Consultant
Thursday, July 7th, 2011 Tags: customer habits. eyetracking, User Experience
Category: Blog, Corporate, Insight No Comments
Decisions, Decisions, Decisions… How do you know what to do?
By Rose Matthews, Senior Customer Experience Consultant
It’s a subject that’s been studied extensively. In the year 2000, researchers at Columbia University investigated how the amount of choice available to a person affects their ability to make and feel good about their decisions. Best known of these experiments involved asking customers of a delicatessen to sample different flavours of jam. Customers in… Read More
Monday, June 27th, 2011 Tags: Decision Making, Research, User Experience
Category: Blog, Corporate, Insight No Comments
Mobile Application Review: Game
Gurvinder Sandhu, Senior Customer Experience Consultant
Senior Customer Experience Consultant, Gurvinder Sandhu takes an in-depth look at the user experience of the Game mobile app. What is it? The Game app was created to allow users to easily browse and purchase video games from the store. The app is currently on version 2.01. Purpose? The App store suggests that the app… Read More
Thursday, June 23rd, 2011 Tags: Mobile, User Experience
Category: Blog, Corporate, Insight No Comments
Ethnography – How Can It Shed Light On The User Experience?
Sam Tilston, Customer Experience Consultant
What is ethnography? Fundamentally, ethnographic research is the study of people and communities within their own environment. With a founding in anthropology it harnesses social research methods such as participant observation and informal/formal interviews, which are conducted within the subject’s natural settings. Qualitative data is gathered which helps build up an understanding of behaviour, attitudes… Read More
Thursday, January 27th, 2011 Tags: Ethnography, User Experience
Category: Blog, Insight 1Comment
One to One Insight, Senior Research Consultant, Jenna Cosquieri has conducted usability testing with kids for The British Council and five – here she offers her top tips for usability testing with kids. Millions of children today are web users and there are many websites which specifically target children with educational or entertainment content. Despite… Read More
Wednesday, January 12th, 2011 Tags: Methods, Usability, User Experience, UX
Category: Blog, Corporate, Insight No Comments
Infographic: Human Centric Media Model
Version 1.0
In the September, 2010 addition of the Journal of Advertising Research (JAR), Ehrenberg-Bass Institute’s Jenni Romaniuk and LogicLab’s Craig Gugel provided an overview of the journey the Advertising Research Foundations (ARF) 360 Media and Marketing Council undertook to reevaluate the role that exposure to communication channels play in moving consumers along the path to purchase…. Read More
Sunday, December 5th, 2010 Tags: Advertising, Branding, Emotion, Engagement, Psychology, Search, Social Media, User Experience
Category: Blog, Corporate, Interactive No Comments