The blur between boundaries of interactive devices means that this year users will be using more and more devices, and will expect to be able to complete the same task on any of them. Need to book a train ticket? Do it from your PS3 whilst laying in bed, your iPhone on the tube, or… Read More
Posts Tagged ‘Usability’
10 foot design: What if you’re ten feet away from the device you are using?
Dr Alex Dewitt, Senior Customer Experience Consultant
Thursday, February 17th, 2011 Tags: Design, interactive tv, Usability
Category: Blog, Corporate, Insight No Comments
Mobile Site Review: Barclays
Dr. Rob Johnson, Senior Customer Experience Consultant
Research in Motion’s Co-CEO Jim Balsillie stated at the recent Web 2.0 Summit in San Francisco that the focus on apps on mobile devices is something of a fad. As the debate over apps vs mobile sites continues, Senior Customer Experience Consultant, Dr Rob Johnson reviews Barclays mobile- optimized site. Company/ Brand Barclays Purpose? Provides… Read More
One to One Insight’s, Senior Research Consultant Erdeniz Hassan reviews NatWest’s Mobile Banking App – one of the first banking apps to be made available to iPhone users. What is it? Developed by a company called Monitise Group Limited in association with National Westminster Bank Plc., this is an iPhone app for NatWest customers to… Read More
Wednesday, January 12th, 2011 Tags: app, Mobile, Usability
Category: Blog, Corporate, Insight, otoinsights-posts No Comments
One to One Insight, Senior Research Consultant, Jenna Cosquieri has conducted usability testing with kids for The British Council and five – here she offers her top tips for usability testing with kids. Millions of children today are web users and there are many websites which specifically target children with educational or entertainment content. Despite… Read More
Wednesday, January 12th, 2011 Tags: Methods, Usability, User Experience, UX
Category: Blog, Corporate, Insight No Comments
One to One Insight’s Sam Tilson takes a look at the updated version of the BBC News App, giving his thoughts on the Apps functionality and overall user experience. What is it? The BBC News app tested on an iPhone 3GS (also available for the iPod Touch and iPad). Purpose? The app is designed to… Read More
Friday, December 3rd, 2010 Tags: Mobile, Usability, User Experience, UX
Category: Blog, Corporate, Insight No Comments
One to One Health and OTOinsights will share the results of a first-of-its-kind pharma neuromarketing study which moves user effectiveness research beyond the focus group or the and inevitable cognitive bias that results.
Friday, April 2nd, 2010 Tags: Engagement, Neuromarketing, Usability
Category: Blog, Corporate, Insight, Interactive, otocorporate-posts, otoi-posts, otoinsights-posts No Comments