“Do you have a good hotel recommendation in York?” asked one of my best friends this morning. “Nah, “ I replied, as my experience from our stay last year was pretty lackluster. During a one-day stopover, I booked a room late in the afternoon at a quaint hotel. We checked-in, dropped our luggage in the room… Read More
Posts Tagged ‘Usability’
Don't Let Your Customers Drift Away
Sagi Chaitas, Consultant
Tuesday, November 29th, 2011 Tags: Customer Experience, Research, Usability
Category: Blog, Corporate, Insight 4 Comments 
Usability Testing a Train Station
By Rose Matthews, Senior Customer Experience Consultant
You may, or may not, know that I live in a Welsh city famed for comedy chav hip-hop, British heritage and the Ryder Cup – an eclectic mix that I’m proud to be part of. If you’re not familiar with it (looking at you YANKS!), below is video to help put things in perspective. … Read More
When is Time a Useful Metric?
Dr Alex Dewitt, Senior Customer Experience Consultant
Why measure time? When conducting user experience studies, it is useful to measure certain aspects of the products performance, such as number of errors and level of user satisfaction. Time is a metric which seems like a no brainer because it is absolute, easy to measure, and easy to interpret. Timing how long a user… Read More
Thursday, April 21st, 2011 Tags: Customer Experience, Usability
Category: Blog, Corporate, Insight No Comments
The Future of the User Interface
Sam Tilston, Customer Experience Consultant
The user interface In simplistic terms a ‘user interface’ is the system by which people interact with a machine. Although the concept for a graphical user interface (GUI) can be traced back to the 1930s, the ascendency of the personal computer in the 1980s brought about its realisation and also merged the boundaries between office… Read More
Sunday, April 10th, 2011 Tags: Interaction Design, Usability, User Interface
Category: Blog, Corporate, Insight No Comments
Playability: Usability in the Gaming World
Gurvinder Sandhu, Senior Customer Experience Consultant
User testing within the video gaming sector is fairly uncommon, however with the introduction of next generation consoles and gaming technology such as the Microsoft Kinect and Sony NGP (Next Generation Portable), it is essential that it becomes more and more widely adopted. In the gaming world user testing is not focussed entirely on the… Read More
Measuring Usability: What to Measure and How?
Dr Philip Rhodes, EVP, Managing Director
Historically, usability has focused on the quantifiable aspects of the user experience. For example, how long does it take a user to locate some content or complete a process? Or which route do they use to complete an activity? But although these measures are useful, they do not capture the real experience of the user…. Read More
Wednesday, March 9th, 2011 Tags: Usability
Category: Blog, Corporate, Insight No Comments