Recently, I read a very interesting post in the Ad Contrarian, one of my favorite marketing blogs. Essentially this post stated that the rise of online has killed the advertising creative. Let me be more precise and actually use his exact words: “Unfortunately, what is evolving in the advertising world seems to be an even… Read More
Posts Tagged ‘twitter’
Did The Rise Of Online Cause The Extinction of The Advertising Creative?
Dino Cattaneo, SVP Account Services
Saturday, June 25th, 2011 Tags: Advertising, Creativity, Email marketing, twitter
Category: Blog, Corporate, Interactive No Comments
Facebook Page Breakdown – The 4 Types & How to Use Them
TJ Crawford, Director Product Management - MessageMaker
Almost everyone is familiar with Facebook Pages. What is not so obvious is that Facebook really has several page types. Each has a specialized purpose, with strengths and weaknesses. Understanding them will help you increase your exposure and engagement. Fan Pages – These are the most commonly known Pages, they reside within the Facebook.com interface, and are fantastic vehicles… Read More
Monday, March 7th, 2011 Tags: Facebook, MessageMaker, Social, Social Media, twitter
Category: Blog, Connect, Corporate No Comments
A couple weeks ago I was in New York City with my daughter visiting the Editions\Artists Book Fair and the IFPDA Print Fair. We yelped our way over to an excellent Szechuan restaurant where I found myself washing up and waving idly at a grey box on the wall. After a bit I realized that paper… Read More
When I first jumped on Twitter back in December of 2006 it was simply about sharing one thing: What are you doing right now? During the winter of 2006/2007 I shared a lot amazing days on the slopes to a small — yet growing — audience of like-minded snowsports enthusiasts. I was immediately hooked on… Read More
Friday, November 19th, 2010 Tags: Engagement, One to One Interactive, Psychology, Social Media, Travel, twitter
Category: Blog, Corporate No Comments
Like it or not, the web is undergoing a phenomenal change right now. No longer is it about individual pages, links or how you integrate with websites. It’s about you, your information, your connections and how that information interacts with other websites.
Thursday, July 8th, 2010 Tags: Community, Culture, Design, Facebook, OTOnetworks, Social Marketing, Social Media, Social Networking, twitter, User Experience
Category: Blog, Networks, otonetworks-posts 2 Comments
After about four years, Twitter has finally launched an advertising platform. Called Promotional Tweets, the ad platform lets advertisers bid on keywords on a CPM basis on the top of Twitter Search results.
Friday, April 16th, 2010 Tags: paid search, twitter, Twitter Advertising
Category: Blog, Interactive, otoi-posts No Comments