Recently, I read a very interesting post in the Ad Contrarian, one of my favorite marketing blogs. Essentially this post stated that the rise of online has killed the advertising creative. Let me be more precise and actually use his exact words: “Unfortunately, what is evolving in the advertising world seems to be an even… Read More
Posts Tagged ‘twitter’
Dino Cattaneo, SVP Account Services
After about four years, Twitter has finally launched an advertising platform. Called Promotional Tweets, the ad platform lets advertisers bid on keywords on a CPM basis on the top of Twitter Search results.