Think word of mouth doesn’t impact search? Think again. According to this video from Google, 146 million brand conversations per day are augmented via search online. Word-of-Mouth is fueled by people — people talking to each other face to face; people talking to brands online; people talking to people via social networking sites like Twitter… Read More
Posts Tagged ‘Social Media’
Word of Mouth and the Internet
Don Martelli, Director, Social Media Strategy
Tuesday, June 28th, 2011 Tags: Google, Search, Social Media, word of mouth, YouTube
Category: Blog, Corporate, Interactive No Comments
Influence Matters
Don Martelli, Director, Social Media Strategy
Ah, social media measurement; the holy grail for those of us who are working in the space every day and have clients who continually ask the question, “well, how are we going to measure it?” Some things in social media are cut and dry: followers, friends, likes, retweets, +1’s, +K’s, etc. Those are tangible metrics… Read More
Monday, June 27th, 2011 Tags: Google +1, Influence, Klout, Social Media
Category: Blog, Corporate, Interactive No Comments
The sudden downpour of rain in London an hour before the One to One Social Seminar couldn’t deter over 30 people leaving their offices to brave the rain and join us at the Design Council in Covent Garden. Dr. Philip Rhodes, kicked things off explaining how online communities can act as an invaluable research tool… Read More
Monday, June 6th, 2011 Tags: Community, Design Council, Social Media
Category: Blog, Corporate, Home Panel Center, Insight No Comments
Social Media Is Not a Stand Alone Tactic – It is an Amplifier – What We Can Learn From Chick Lit
Dino Cattaneo, SVP Account Services
Over the past three or four years, social media has gone quickly from being the new edgy tactic to test to being a reality that brands need to deal with as they target the mass market. According to a recent Forrester study, 60% of marketers are already running some form of social campaign and another… Read More
Thursday, April 21st, 2011 Tags: Social Media
Category: Blog, Corporate, Interactive No Comments
Facebook Page Breakdown – The 4 Types & How to Use Them
TJ Crawford, Director Product Management - MessageMaker
Almost everyone is familiar with Facebook Pages. What is not so obvious is that Facebook really has several page types. Each has a specialized purpose, with strengths and weaknesses. Understanding them will help you increase your exposure and engagement. Fan Pages – These are the most commonly known Pages, they reside within the Facebook.com interface, and are fantastic vehicles… Read More
Monday, March 7th, 2011 Tags: Facebook, MessageMaker, Social, Social Media, twitter
Category: Blog, Connect, Corporate No Comments
Infographic: Human Centric Media Model
Version 1.0
In the September, 2010 addition of the Journal of Advertising Research (JAR), Ehrenberg-Bass Institute’s Jenni Romaniuk and LogicLab’s Craig Gugel provided an overview of the journey the Advertising Research Foundations (ARF) 360 Media and Marketing Council undertook to reevaluate the role that exposure to communication channels play in moving consumers along the path to purchase…. Read More
Sunday, December 5th, 2010 Tags: Advertising, Branding, Emotion, Engagement, Psychology, Search, Social Media, User Experience
Category: Blog, Corporate, Interactive No Comments