Below is the presentation that OTOinsights gave at last week’s SES conference on a panel titled: “Eye Tracking Research Update”:
Posts Tagged ‘SERPS’
Wednesday, March 24th, 2010 Tags: Engagement, Eye tracking, Neuromarketing, Presentations, Search, SERP, SERPS, SES
Category: Blog, Corporate, Insight, Interactive, Networks, otocorporate-posts, otoi-posts, otoinsights-posts, otonetworks-posts 2 Comments 
It is well established that rankings on a Search Engine Results Pages (SERPs) have much to do with whether a user is likely to click on a given result and higher rankings can actually have a positive effect on a brand’s perception and ‘likeability’ (MarketingSherpa, 2009). With the onset of Universal Search, this study sought… Read More
Friday, July 3rd, 2009 Tags: Neuromarketing, OTOinsights, Search, Search Engine Result Pages, SEM, SEO, SERPS, Usability, User Experience
Category: Blog, Corporate, otocorporate-white papers No Comments
With the onset of Universal Search, this latest white paper from OTOinsights sought to measure the user impact of a new generation of search engine result pages that included multimedia elements such as images and videos. Specifically, we wanted to understand if there was a difference in emotional engagement with the results and if that would impact click propensity in Paid and Natural Search.
Thursday, May 28th, 2009 Tags: Neuromarketing, OTOinsights, Search, Search Engine Result Pages, SEM, SEO, SERPS, Usability, User Experience
Category: Blog, Connect, Corporate, Insight, Interactive, Networks, otocorporate-posts, otoi-posts, otoinsights-posts, otolabs-posts, otonetworks-posts 4 Comments