If you have landed on this post, you have likely heard about the Google algorithm update. It has reportedly already impacted about 12% of all Google queries! The change was largely focused on low quality, mass produced SEO content, and was aimed at ‘content farms’ which have been littering search results for quite some time…. Read More
Posts Tagged ‘SEO’
Google’s Quality Update & the Demise of Poor Content
Greg Slama Associate Director, Search Marketing
Saturday, March 12th, 2011 Tags: content, Google, Search, Search Engine Marketing, SEO
Category: Blog, Corporate, Interactive 1Comment
Can SEO Results Happen Fast?
Breaking the Barriers of Traditionally Slow SEO
Traditionally, when embarking on a SEO campaign the bar is set pretty low as to when results will begin to impact your business. As opposed to the immediate traffic a PPC campaign can generate, the low control over SEO results has pushed a whole industry to set client expectations that ‘this is gonna take a… Read More
Thursday, December 23rd, 2010 Tags: SEO
Category: Blog, Corporate, Interactive No Comments
So it is official, our once beloved Yahoo! has cried uncle and submitted to the looming M&A noogie we have faithfully followed for the past few months. So what does this mean to advertisers with insatiable appetites for search clicks? Well, here are the questions I can answer now:
Thursday, July 30th, 2009 Tags: AdCenter, Merger, Microsoft Yahoo Deal, paid search, Panama, Search Engine Marketing, SEO
Category: Blog, Corporate, Interactive, otocorporate-posts, otoi-posts 1Comment
It is well established that rankings on a Search Engine Results Pages (SERPs) have much to do with whether a user is likely to click on a given result and higher rankings can actually have a positive effect on a brand’s perception and ‘likeability’ (MarketingSherpa, 2009). With the onset of Universal Search, this study sought… Read More
Friday, July 3rd, 2009 Tags: Neuromarketing, OTOinsights, Search, Search Engine Result Pages, SEM, SEO, SERPS, Usability, User Experience
Category: Blog, Corporate, otocorporate-white papers No Comments
With the onset of Universal Search, this latest white paper from OTOinsights sought to measure the user impact of a new generation of search engine result pages that included multimedia elements such as images and videos. Specifically, we wanted to understand if there was a difference in emotional engagement with the results and if that would impact click propensity in Paid and Natural Search.
Thursday, May 28th, 2009 Tags: Neuromarketing, OTOinsights, Search, Search Engine Result Pages, SEM, SEO, SERPS, Usability, User Experience
Category: Blog, Connect, Corporate, Insight, Interactive, Networks, otocorporate-posts, otoi-posts, otoinsights-posts, otolabs-posts, otonetworks-posts 4 Comments
OTOi’s Search Marketing group was highlighted in Forrester Research’s “The Search Marketing Vendor Landscape“. Written by Shar VanBoskirk and published on March 2th, this report provides data on search marketer expectations for the recession, basic information on 31 vendors – including standalone technologies, full-service agencies (such as OTOi), and specialist search providers – as well… Read More
Wednesday, April 8th, 2009 Tags: Forrester Research, OTOi, Search Marketing, SEM, SEO
Category: Blog, Corporate, Interactive, otocorporate-posts, otoi-posts No Comments