Think word of mouth doesn’t impact search? Think again. According to this video from Google, 146 million brand conversations per day are augmented via search online. Word-of-Mouth is fueled by people — people talking to each other face to face; people talking to brands online; people talking to people via social networking sites like Twitter… Read More
Posts Tagged ‘Search’
Word of Mouth and the Internet
Don Martelli, Director, Social Media Strategy
Tuesday, June 28th, 2011 Tags: Google, Search, Social Media, word of mouth, YouTube
Category: Blog, Corporate, Interactive No Comments
Word of Mouth and Search Results Converge with Google +1
Greg Slama Associate Director, Search Marketing
At a Glance: Newly launched pilot which allows searchers to recommend/share results from Paid and Organic Searches (web pages are soon to come). Currently, opt in only through www.google.com/experimental/ Requires a Google Profile page and will only appear when logged in Sharing occurs within ones Google Network of contacts Soon to roll out across all… Read More
Thursday, April 7th, 2011 Tags: Google, Search, Social, WOM
Category: Blog, Corporate, Interactive No Comments
Google’s Quality Update & the Demise of Poor Content
Greg Slama Associate Director, Search Marketing
If you have landed on this post, you have likely heard about the Google algorithm update. It has reportedly already impacted about 12% of all Google queries! The change was largely focused on low quality, mass produced SEO content, and was aimed at ‘content farms’ which have been littering search results for quite some time…. Read More
Saturday, March 12th, 2011 Tags: content, Google, Search, Search Engine Marketing, SEO
Category: Blog, Corporate, Interactive 1Comment
Things to come . . .
Maureen Lawson, Recruiter
It was great to start off the new year with a fact-filled staff meeting, a celebration of promotions and awards, memories of a successful Snocial, and a vision of the future for One to One — and the pizza wasn’t half-bad either! 
For our January OMG Award . . .
Thursday, January 27th, 2011 Tags: 2011, Advertising, Award, Culture, Digital, fun, Holiday, Human Resources, Karnell, marketing, OMG, One to One Connect, One to One Insight, One to One Interactive, One to One Networks, party, promotion, Search, think
Category: Blog, Corporate No Comments
On November 10, 2010, DexOne announced the acquisition of Business.com and their plan to fully integrate Business.com into the DexOne business model. It is still unclear what will happen to the Business.com brand and URL now that it is owned by DexOne. Yet, with the wide array of online B2B industries and growing need of… Read More
Tuesday, January 11th, 2011 Tags: BtoB, Local, Search, Search Engine Marketing, Search Marketing
Category: Blog, Corporate, Interactive No Comments
Infographic: Human Centric Media Model
Version 1.0
In the September, 2010 addition of the Journal of Advertising Research (JAR), Ehrenberg-Bass Institute’s Jenni Romaniuk and LogicLab’s Craig Gugel provided an overview of the journey the Advertising Research Foundations (ARF) 360 Media and Marketing Council undertook to reevaluate the role that exposure to communication channels play in moving consumers along the path to purchase…. Read More
Sunday, December 5th, 2010 Tags: Advertising, Branding, Emotion, Engagement, Psychology, Search, Social Media, User Experience
Category: Blog, Corporate, Interactive No Comments