OTOinsights’ recent efforts to measure the user impact of a new generation of search engine result pages which included multimedia elements such as images and videos has caught the eye of two prestigious upcoming conferences. Both the Search Engine Strategies (SES) Conference in Chicago, IL, and the Usability Professional’s Association (UPA) International Conference in Munich, Germany has asked OTOinsights to present their findings from its report titled “Implications of User Engagement with Search Result Pages”.
Posts Tagged ‘Search Engine Result Pages’
Tuesday, November 17th, 2009 Tags: Engagement, Eye tracking, HCI, Neuromarketing, Search Engine Marketing, Search Engine Result Pages
Category: Blog, Corporate, Insight, otocorporate-posts, otoinsights-posts No Comments
It is well established that rankings on a Search Engine Results Pages (SERPs) have much to do with whether a user is likely to click on a given result and higher rankings can actually have a positive effect on a brand’s perception and ‘likeability’ (MarketingSherpa, 2009). With the onset of Universal Search, this study sought… Read More
Friday, July 3rd, 2009 Tags: Neuromarketing, OTOinsights, Search, Search Engine Result Pages, SEM, SEO, SERPS, Usability, User Experience
Category: Blog, Corporate, otocorporate-white papers No Comments
With the onset of Universal Search, this latest white paper from OTOinsights sought to measure the user impact of a new generation of search engine result pages that included multimedia elements such as images and videos. Specifically, we wanted to understand if there was a difference in emotional engagement with the results and if that would impact click propensity in Paid and Natural Search.
Thursday, May 28th, 2009 Tags: Neuromarketing, OTOinsights, Search, Search Engine Result Pages, SEM, SEO, SERPS, Usability, User Experience
Category: Blog, Connect, Corporate, Insight, Interactive, Networks, otocorporate-posts, otoi-posts, otoinsights-posts, otolabs-posts, otonetworks-posts 4 Comments