If you have landed on this post, you have likely heard about the Google algorithm update. It has reportedly already impacted about 12% of all Google queries! The change was largely focused on low quality, mass produced SEO content, and was aimed at ‘content farms’ which have been littering search results for quite some time…. Read More
Posts Tagged ‘Search Engine Marketing’
Google’s Quality Update & the Demise of Poor Content
Greg Slama Associate Director, Search Marketing
Saturday, March 12th, 2011 Tags: content, Google, Search, Search Engine Marketing, SEO
Category: Blog, Corporate, Interactive 1Comment
On November 10, 2010, DexOne announced the acquisition of Business.com and their plan to fully integrate Business.com into the DexOne business model. It is still unclear what will happen to the Business.com brand and URL now that it is owned by DexOne. Yet, with the wide array of online B2B industries and growing need of… Read More
Tuesday, January 11th, 2011 Tags: BtoB, Local, Search, Search Engine Marketing, Search Marketing
Category: Blog, Corporate, Interactive No Comments
OTOinsights’ recent efforts to measure the user impact of a new generation of search engine result pages which included multimedia elements such as images and videos has caught the eye of two prestigious upcoming conferences. Both the Search Engine Strategies (SES) Conference in Chicago, IL, and the Usability Professional’s Association (UPA) International Conference in Munich, Germany has asked OTOinsights to present their findings from its report titled “Implications of User Engagement with Search Result Pages”.
Tuesday, November 17th, 2009 Tags: Engagement, Eye tracking, HCI, Neuromarketing, Search Engine Marketing, Search Engine Result Pages
Category: Blog, Corporate, Insight, otocorporate-posts, otoinsights-posts No Comments
Since the launch of Bing, advertising agencies have experienced trouble previewing their ads in the search results. This is because as part of the new algorithm, Bing identifies users who do not click on paid search links and stops showing them the ads. While this is smart technology, it caused some difficulties for agencies that… Read More
Thursday, September 17th, 2009 Tags: ad preview, AdCenter, Bing, paid search, ppc, Search Engine Marketing
Category: Blog, Corporate, Interactive, otocorporate-posts, otoi-posts 1Comment
So it is official, our once beloved Yahoo! has cried uncle and submitted to the looming M&A noogie we have faithfully followed for the past few months. So what does this mean to advertisers with insatiable appetites for search clicks? Well, here are the questions I can answer now:
Thursday, July 30th, 2009 Tags: AdCenter, Merger, Microsoft Yahoo Deal, paid search, Panama, Search Engine Marketing, SEO
Category: Blog, Corporate, Interactive, otocorporate-posts, otoi-posts 1Comment