Download Infographic 1100 x 880 72dpi (PNG) The July-August 2011 Edition of the Harvard Business Review highlighted an interesting perspective regarding the color pink and if it is helping or hurting the breast cancer movement. Dr. Stefano Puntoni, an Associate Professor of Marketing Management at the Rotterdam School of Management, Erasmus University, authored an article… Read More
Posts Tagged ‘Psychology’
Infographic: Think Pink?
Jeremi Karnell, President & Chief Marketing Officer
Tuesday, July 5th, 2011 Tags: Branding, Color, Gender-Bias, human-centric marketing, Infographic, Neuromarketing, Psychology
Category: Blog, Corporate, Insight, Interactive 1Comment
Infographic: Human Centric Media Model
Version 1.0
In the September, 2010 addition of the Journal of Advertising Research (JAR), Ehrenberg-Bass Institute’s Jenni Romaniuk and LogicLab’s Craig Gugel provided an overview of the journey the Advertising Research Foundations (ARF) 360 Media and Marketing Council undertook to reevaluate the role that exposure to communication channels play in moving consumers along the path to purchase…. Read More
Sunday, December 5th, 2010 Tags: Advertising, Branding, Emotion, Engagement, Psychology, Search, Social Media, User Experience
Category: Blog, Corporate, Interactive No Comments
When I first jumped on Twitter back in December of 2006 it was simply about sharing one thing: What are you doing right now? During the winter of 2006/2007 I shared a lot amazing days on the slopes to a small — yet growing — audience of like-minded snowsports enthusiasts. I was immediately hooked on… Read More
Friday, November 19th, 2010 Tags: Engagement, One to One Interactive, Psychology, Social Media, Travel, twitter
Category: Blog, Corporate No Comments
Tuesday, June 23rd, 2009 Tags: Design, Emotions, Engagement, HCI, Measurement, Methods, Neuromarketing, Psychology, User Experience
Category: Blog, Corporate, Insight, otocorporate-posts, otoinsights-posts 5 Comments
Looking over my notes from the Online Marketing Summit hosted by CickZ, the talk that set off the most fireworks in my writer’s head was by Joe Pulizzi of Junta42 and Z Squared (http://blog.junta42.com/about.html ).
Tuesday, May 19th, 2009 Tags: Branding, Psychology, Social Media
Category: Blog, Corporate, Interactive, otocorporate-posts, otoi-posts 2 Comments
A couple of my colleagues in the UX community pointed out this great article (PDF) from 2002 that explains the “Laddering” interview technique to really understand consumers’ views of brands. To summarize (and vastly oversimplify), through interrogatory akin to a psychologist rooting out a person’s problems, one can ask questions of consumers to determine what… Read More
Wednesday, May 13th, 2009 Tags: Branding, Engagement, Methods, Psychology, User Experience
Category: Blog, Corporate, Insight, otocorporate-posts, otoinsights-posts No Comments