After about four years, Twitter has finally launched an advertising platform. Called Promotional Tweets, the ad platform lets advertisers bid on keywords on a CPM basis on the top of Twitter Search results.
Posts Tagged ‘paid search’
Friday, April 16th, 2010 Tags: paid search, twitter, Twitter Advertising
Category: Blog, Interactive, otoi-posts No Comments
Since the launch of Bing, advertising agencies have experienced trouble previewing their ads in the search results. This is because as part of the new algorithm, Bing identifies users who do not click on paid search links and stops showing them the ads. While this is smart technology, it caused some difficulties for agencies that… Read More
Thursday, September 17th, 2009 Tags: ad preview, AdCenter, Bing, paid search, ppc, Search Engine Marketing
Category: Blog, Corporate, Interactive, otocorporate-posts, otoi-posts 1Comment
So it is official, our once beloved Yahoo! has cried uncle and submitted to the looming M&A noogie we have faithfully followed for the past few months. So what does this mean to advertisers with insatiable appetites for search clicks? Well, here are the questions I can answer now:
Thursday, July 30th, 2009 Tags: AdCenter, Merger, Microsoft Yahoo Deal, paid search, Panama, Search Engine Marketing, SEO
Category: Blog, Corporate, Interactive, otocorporate-posts, otoi-posts 1Comment
Today Microsoft announced the launch of Bing, the new name for its search engine. The engine is being rolled out starting today with the goal of being fully deployed on June 3rd.
Thursday, May 28th, 2009 Tags: microsoft bing, microsoft kumo, microsoft live, paid search
Category: Blog, Corporate, Interactive, otocorporate-posts, otoi-posts No Comments
Yesterday, Google announced a policy change for use of trademark terms within ad text. The guidelines have been relaxed to allow for some situations where trademarks are allowed within ad text as well. Previous to this change, only the trademark owner and any advertiser given explicit permission by the trademark owner were allowed to use… Read More
Friday, May 15th, 2009 Tags: adwords trademark policy, Google, paid search, Search
Category: Blog, Corporate, Interactive, otocorporate-posts, otoi-posts No Comments