After about four years, Twitter has finally launched an advertising platform. Called Promotional Tweets, the ad platform lets advertisers bid on keywords on a CPM basis on the top of Twitter Search results.
Posts Tagged ‘paid search’
So it is official, our once beloved Yahoo! has cried uncle and submitted to the looming M&A noogie we have faithfully followed for the past few months. So what does this mean to advertisers with insatiable appetites for search clicks? Well, here are the questions I can answer now:
Today Microsoft announced the launch of Bing, the new name for its search engine. The engine is being rolled out starting today with the goal of being fully deployed on June 3rd.
Yesterday, Google announced a policy change for use of trademark terms within ad text. The guidelines have been relaxed to allow for some situations where trademarks are allowed within ad text as well. Previous to this change, only the trademark owner and any advertiser given explicit permission by the trademark owner were allowed to use… Read More