It may be hard to believe, but according to a report by the Internet Advertising Bureau, a global nonprofit group that sells over 86% of online advertising in the US, and PriceWaterhouseCoopers, one of the largest professional services firms in the world, the UK has surpassed the US in the amount of money that the country spends on online advertising.
Posts Tagged ‘online advertising’
Monday, October 5th, 2009 Tags: online advertising
Category: Blog, Corporate, Networks, otocorporate-posts, otonetworks-posts 2 Comments 
According to this story today in the Wall Street Journal, AT&T is being asked by Congress whether they use behavioral targeting, and there is mounting pressure in Congress to potentially regulate use of data in internet advertising. While I certainly share the concerns around privacy, and I am very jealous of my privacy, this is one of… Read More
Monday, April 27th, 2009 Tags: Add new tag, behavioral targeting, online advertising, regulation
Category: Blog, Corporate, Interactive, otocorporate-posts, otoi-posts No Comments