Posts Tagged ‘Neuromarketing’
Sunday, March 29th, 2009 Tags: Branding, Neuromarketing, Puzzles
Category: Blog, Corporate, Insight, otocorporate-posts, otoinsights-posts No Comments
Internet video is one of the fastest growing entertainment media and among the most popular of all Internet activities. According to recent reports (July 2007, January 2008) from the Pew Internet & American Life Project, 57% of Internet users visit video sharing sites and 20% visit video sharing sites daily. Growth in Internet video consumption… Read More
Tuesday, December 9th, 2008 Tags: Emotion, Engagement, Internet Video, Neuromarketing
Category: Blog, Corporate, otocorporate-white papers No Comments
In-game advertising (IGA) refers to the use of computers, the Internet, and video games as a medium for the delivery of advertising materials. IGA is one of the fastest growing forms of advertising in terms of yearly spending and anticipated growth. PriceWaterhouseCoopers estimates total spending on in-game advertising to reach $1 billion by 2010. The… Read More
Monday, November 24th, 2008 Tags: Emotion, Engagement, In-Game Advertising, Neuromarketing
Category: Blog, Corporate, otocorporate-white papers No Comments
OTOinsights has released the second t=zero report entitled “Player Engagement and In-Game Advertising.” You can download the full report free of charge here. Excerpt: Analyzing the results from three separate physical traces in combination with eye tracking and interview data, the team of Indiana University School of Informatic’s researchers led by Shaowen Bardzell, Ph.D., Jeffrey… Read More
Tuesday, November 11th, 2008 Tags: Engagement, In-Game Advertising, Neuromarketing
Category: Blog, Insight, otoinsights-posts No Comments
With the United States Presidential election just over a month away, the airwaves of television and the tubes of the Internet are full of messages from the candidates. Luckily for them, these messages are being received, as there seems to be wide-spread interest in this particular election. Marketingvox has a nice recap of the viewership… Read More
Thursday, September 25th, 2008 Tags: Campaigns, Engagement, Neuromarketing, Politics, Viral Videos
Category: Blog, Insight, otoinsights-posts No Comments
On April 5th, members of OTOinsights t=zero partnership with the Indiana University School of Informatics participated in a workshop on “Evaluating User Experience in Games” hosted by the International Conference on Human Factors in Computing Systems (CHI 2008) conference in Florence, Italy. CHI is the largest and most prestigious conference in human-computer interaction (HCI), with… Read More
Tuesday, May 6th, 2008 Tags: CHI, Neuromarketing, User Expereince
Category: Blog, Insight, otoinsights-posts 1Comment