Posts Tagged ‘Neuromarketing’
Tuesday, December 1st, 2009 Tags: CGM, Engagement, Flash Animations, Internet Videos, Neuromarketing, UGC, User Generated Content
Category: Blog, Corporate, Insight, Interactive, otocorporate-posts, otoi-posts, otoinsights-posts 2 Comments 
User generated content refers to any digital media created and uploaded to the Internet by nonmedia professionals. This new form of content is quickly becoming the dominant media form of the Internet. By 2011, over 50% of all Internet users in the United States will participate in user generated content both as creators and viewers. … Read More
Tuesday, December 1st, 2009 Tags: CGM, Engagement, Flash Animations, Internet Videos, Neuromarketing, UGC, User Generated Content
Category: Blog, Corporate, otocorporate-white papers No Comments
OTOinsights’ recent efforts to measure the user impact of a new generation of search engine result pages which included multimedia elements such as images and videos has caught the eye of two prestigious upcoming conferences. Both the Search Engine Strategies (SES) Conference in Chicago, IL, and the Usability Professional’s Association (UPA) International Conference in Munich, Germany has asked OTOinsights to present their findings from its report titled “Implications of User Engagement with Search Result Pages”.
Tuesday, November 17th, 2009 Tags: Engagement, Eye tracking, HCI, Neuromarketing, Search Engine Marketing, Search Engine Result Pages
Category: Blog, Corporate, Insight, otocorporate-posts, otoinsights-posts No Comments
Thursday, October 29th, 2009 Tags: Eye tracking, MITX, Neuromarketing, Usability, User Experience, UX
Category: Blog, Corporate, Insight, otocorporate-posts, otoinsights-posts 1Comment
Synesketch is an artistic software library with synesthetic abilities, created by Uroš Krčadinac. It is a Web’s first free open-source textual emotion recognition and visualization engine – code that feels the words visually! Six images below visualize a response to six basic emotions – happiness, anger, fear, surprise, sadness, and disgust (left to right, top to bottom).
Friday, September 4th, 2009 Tags: Data Visualization, Emotions, Neuromarketing
Category: Blog, Corporate, Insight, otocorporate-posts, otoinsights-posts 1Comment
Social media is a broadly used term that includes a wide range of techniques and tools for leveraging and supporting the sharing of information among people. Internet enabled tools are the locus for social media activity as they provide low-cost access to many people allowing for a new wave of targeted advertising to develop. As… Read More
Thursday, July 30th, 2009 Tags: Digg.com, Engagement, Neuromarketing, Social Media
Category: Blog, Corporate, otocorporate-white papers No Comments