Download Infographic 1100 x 880 72dpi (PNG) The July-August 2011 Edition of the Harvard Business Review highlighted an interesting perspective regarding the color pink and if it is helping or hurting the breast cancer movement. Dr. Stefano Puntoni, an Associate Professor of Marketing Management at the Rotterdam School of Management, Erasmus University, authored an article… Read More
Posts Tagged ‘Neuromarketing’
Jeremi Karnell, President & Chief Marketing Officer
One to One Health and OTOinsights will share the results of a first-of-its-kind pharma neuromarketing study which moves user effectiveness research beyond the focus group or the and inevitable cognitive bias that results.
Through the use of new technology, Neuromarketing techniques allow researchers to eliminate cognitive bias and gauge user engagement when exposed to different stimuli.
But how do these research models and techniques help companies to better understand their customers and create better products or communication messages?
Below is the presentation that OTOinsights gave at last week’s SES conference on a panel titled: “Eye Tracking Research Update”:
It was almost a year ago this month when I received an e-mail from fhios’ Dr. Philip Rhodes, Dr. Martin Hicks, and Jeremy Wyatt regarding OTOinsights neuromarketing services, Quantemo. Soon after I was sitting in their offices outside of Regents Park in London providing them an comprehensive overview of the offering. Its hard to explain, but I think we all knew after that initial meeting that our firms were destined to be together.
Seth Levine of One to One Health explains how OTOinsights Neuromarketing Research Offering, Quantemo, can help Pharma companies test and optimize new digital offerings.