Download Infographic 1100 x 880 72dpi (PNG) The July-August 2011 Edition of the Harvard Business Review highlighted an interesting perspective regarding the color pink and if it is helping or hurting the breast cancer movement. Dr. Stefano Puntoni, an Associate Professor of Marketing Management at the Rotterdam School of Management, Erasmus University, authored an article… Read More
Posts Tagged ‘Neuromarketing’
Infographic: Think Pink?
Jeremi Karnell, President & Chief Marketing Officer
Tuesday, July 5th, 2011 Tags: Branding, Color, Gender-Bias, human-centric marketing, Infographic, Neuromarketing, Psychology
Category: Blog, Corporate, Insight, Interactive 1Comment
One to One Health and OTOinsights will share the results of a first-of-its-kind pharma neuromarketing study which moves user effectiveness research beyond the focus group or the and inevitable cognitive bias that results.
Friday, April 2nd, 2010 Tags: Engagement, Neuromarketing, Usability
Category: Blog, Corporate, Insight, Interactive, otocorporate-posts, otoi-posts, otoinsights-posts No Comments
Through the use of new technology, Neuromarketing techniques allow researchers to eliminate cognitive bias and gauge user engagement when exposed to different stimuli.
But how do these research models and techniques help companies to better understand their customers and create better products or communication messages?
Wednesday, March 24th, 2010 Tags: Neuromarketing
Category: Blog, Insight, otoinsights-posts 4 Comments
Below is the presentation that OTOinsights gave at last week’s SES conference on a panel titled: “Eye Tracking Research Update”:
Wednesday, March 24th, 2010 Tags: Engagement, Eye tracking, Neuromarketing, Presentations, Search, SERP, SERPS, SES
Category: Blog, Corporate, Insight, Interactive, Networks, otocorporate-posts, otoi-posts, otoinsights-posts, otonetworks-posts 2 Comments
It was almost a year ago this month when I received an e-mail from fhios’ Dr. Philip Rhodes, Dr. Martin Hicks, and Jeremy Wyatt regarding OTOinsights neuromarketing services, Quantemo. Soon after I was sitting in their offices outside of Regents Park in London providing them an comprehensive overview of the offering. Its hard to explain, but I think we all knew after that initial meeting that our firms were destined to be together.
Monday, February 22nd, 2010 Tags: Customer Expereince Research, fhios, Neuromarketing, Quantemo
Category: Blog, Corporate, Insight, otocorporate-posts, otoinsights-posts No Comments
Seth Levine of One to One Health explains how OTOinsights Neuromarketing Research Offering, Quantemo, can help Pharma companies test and optimize new digital offerings.
Thursday, February 11th, 2010 Tags: #epharma, E-Pharma Summit, Neuromarketing, One to One Health, Quantemo
Category: Blog, Corporate, Insight, otocorporate-posts, otoinsights-posts No Comments