The above presentation was presented by Dan Berlin and I at the Advertising Research Foundation’s (ARF) Measurement 4.0 Conference on June 24th 2009 in New York City.

Over the last two years, One to One Interactive’s OTOinsights division has been studying (in collaboration with the Indiana University School of Informatics and Microsoft Massive) the effects of advertising embedded in online games.

You may feel free to download the White Paper titled “Player Engagement with In-Game Advertising” below. This is the Paper that the ARF originally accepted for the conference. This past June 2009, we executed another round of in-game ad research. This is referenced in the presentation as Study #2. We hope to complete our analysis and publish our findings in the next month. Stay tuned!