In collaboration with researchers at the Indiana University School of Informatics and Microsoft’s Massive, OTOinsights utilized it’s Quantemo Neuromarketing Research Lab to study gamers and their engagement with in-game advertising.

This presentation was presented by Jeremi Karnell and Dan Berlin at the Advertising Research Foundation’s (ARF) Measurement 4.0 Conference on June 24th 2009 in New York City.