Mobile retailing has exploded in the past year, with almost one third of shoppers having used an m-commerce site, and the number of people completing a transaction quadrupling. However, while mobile payments have become an important part of Japan’s economy since it was introduced in 1999, the rest of the world is yet… Read More
Posts Tagged ‘mobile marketing’
OnetoOne.tv | Episode 2
Is this a glimpse into what’s coming – as the rest of the population’s mobile use catches up with mobile-friendly college students? Or is this mobile SMS success among college students dependent on their flexible schedule – is it easier to influence the plans of student weaving their way between classes, and the week’s open ended events, than to affect the more rigid schedule of a 9 to 5er adult?