One to One Insight, Senior Research Consultant, Jenna Cosquieri has conducted usability testing with kids for The British Council and five – here she offers her top tips for usability testing with kids. Millions of children today are web users and there are many websites which specifically target children with educational or entertainment content. Despite… Read More
Posts Tagged ‘Methods’
Wednesday, January 12th, 2011 Tags: Methods, Usability, User Experience, UX
Category: Blog, Corporate, Insight No Comments
I recently acquired a Livescribe Pulse pen and started playing around with it as any good gadget geek will do. It seemed pretty nifty – I drew a piano, then played it and downloaded applications from their iTunes-esque app store. At first there was nothing groundbreaking. But that all changed last week when I used… Read More
Tuesday, January 26th, 2010 Tags: Methods, Usability
Category: Blog, Corporate, Insight, otocorporate-posts, otoinsights-posts 2 Comments
Tuesday, June 23rd, 2009 Tags: Design, Emotions, Engagement, HCI, Measurement, Methods, Neuromarketing, Psychology, User Experience
Category: Blog, Corporate, Insight, otocorporate-posts, otoinsights-posts 5 Comments
A couple of my colleagues in the UX community pointed out this great article (PDF) from 2002 that explains the “Laddering” interview technique to really understand consumers’ views of brands. To summarize (and vastly oversimplify), through interrogatory akin to a psychologist rooting out a person’s problems, one can ask questions of consumers to determine what… Read More
Wednesday, May 13th, 2009 Tags: Branding, Engagement, Methods, Psychology, User Experience
Category: Blog, Corporate, Insight, otocorporate-posts, otoinsights-posts No Comments
There is a great post over at Roger Dooley’s Neuromarketing blog about how our mind makes decisions before we are conscious of it. This isn’t terribly surprising, but the research he relates has some nice implications for measuring users’ experiences and intents. From the Economist article that Dooley discusses: “Those volunteers who went on to… Read More
Tuesday, April 21st, 2009 Tags: Branding, Engagement, HCI, Methods, Neuromarketing, Psychology, Usability, User Experience
Category: Blog, Corporate, Insight, otocorporate-posts, otoinsights-posts No Comments
I’m really enjoying the fact that CHI is in Boston this year. I can sleep in my own bed and go into work for half the day if need be. So, it was a light session day, but the one full session I saw was fantastic: Usability Methods Comparison of Three One-Question, Post-Task Usability… Read More
Wednesday, April 8th, 2009 Tags: CHI 2009, HCI, Methods, Usability
Category: Blog, Corporate, Insight, otocorporate-posts, otoinsights-posts No Comments