One to One’s Charlestown, MA location was pleased to recently host 17 participants at our third “Bootcamp” led by Chief People Officer, Bill Haeck. Leaders Ian Karnell and Jeremi Karnell, as well as our Managing Directors, enthusiastically shared their history, visions for and goals of the company, and details surrounding our divisions, One to One… Read More
Posts Tagged ‘marketing’
Things to come . . .
Maureen Lawson, Recruiter
It was great to start off the new year with a fact-filled staff meeting, a celebration of promotions and awards, memories of a successful Snocial, and a vision of the future for One to One — and the pizza wasn’t half-bad either!
For our January OMG Award . . .
OTOinsights presents our latest customer experience research findings for several of the most downloaded iPad magazine applications including Wired, PopSci, GQ, Dwell, and Time.
During the years I have studied and worked in the US and Europe, I’ve had the opportunity to observe the rapid evolution of online advertising, from the basic brochure sites that existed more than ten years ago to the immersive experience sites that are created today. I’ve learned that before a design business from the U.S. launches in Europe, or vice versa, it needs to become familiar with the significant differences in language, culture, customs and values.
Is this a glimpse into what’s coming – as the rest of the population’s mobile use catches up with mobile-friendly college students? Or is this mobile SMS success among college students dependent on their flexible schedule – is it easier to influence the plans of student weaving their way between classes, and the week’s open ended events, than to affect the more rigid schedule of a 9 to 5er adult?

