In collaboration with researchers at the Indiana University School of Informatics and Microsoft’s Massive, OTOinsights utilized it’s Quantemo Neuromarketing Research Lab to study gamers and their engagement with in-game advertising.
This presentation was presented by Jeremi Karnell and Dan Berlin at the Advertising Research Foundation’s (ARF) Measurement 4.0 Conference on June 24th 2009 in New York City.
Saturday, July 4th, 2009 Tags: Advertising, ARF, Dan Berlin, Engagement, In-Game Advertising, Jeremi Karnell, Massive, Microsoft, NBA Live 09, Neuromarketing, One to One Interactive, Quantemo, Research
Category: Blog, Corporate, Insight, otocorporate-posts, otoinsights-posts 2 Comments
OTOinsights will be presenting a research paper titled “Player Engagement with In-Game Advertising” at the Advertising Research Foundations (ARF) Audience Measurement 4.0 Symposium. The conference is scheduled for June 23-24, 2009 and will be located at the Millennium Broadway Hotel – New York City. The paper being presented is one of 6 studies OTOinsights had… Read More
Tuesday, April 7th, 2009 Tags: ARF, Audience Measurement 4.0, Engagement, In-Game Advertising, Neuromarketing
Category: Blog, Corporate, Insight, otocorporate-posts, otoinsights-posts No Comments
In-game advertising (IGA) refers to the use of computers, the Internet, and video games as a medium for the delivery of advertising materials. IGA is one of the fastest growing forms of advertising in terms of yearly spending and anticipated growth. PriceWaterhouseCoopers estimates total spending on in-game advertising to reach $1 billion by 2010. The… Read More
Monday, November 24th, 2008 Tags: Emotion, Engagement, In-Game Advertising, Neuromarketing
Category: Blog, Corporate, otocorporate-white papers No Comments
OTOinsights has released the second t=zero report entitled “Player Engagement and In-Game Advertising.” You can download the full report free of charge here. Excerpt: Analyzing the results from three separate physical traces in combination with eye tracking and interview data, the team of Indiana University School of Informatic’s researchers led by Shaowen Bardzell, Ph.D., Jeffrey… Read More
Tuesday, November 11th, 2008 Tags: Engagement, In-Game Advertising, Neuromarketing
Category: Blog, Insight, otoinsights-posts No Comments
On March 2th, 2008 One to One Interactive and MITX bowed the first presentation in its new Engagement Series. Jeremi Karnell, President of One to One Interactive and Tyler Pace, Research Assistant Indiana University School of Informatics presented initial findings from their research titled “Player Engagement & In-Game Advertising“. Hosted by UK Trade & Investment… Read More
Tuesday, April 1st, 2008 Tags: Engagment, In-Game Advertising, MITX, Neuromarketing
Category: Blog, Insight, otoinsights-posts No Comments