OTOinsights’ recent efforts to measure the user impact of a new generation of search engine result pages which included multimedia elements such as images and videos has caught the eye of two prestigious upcoming conferences. Both the Search Engine Strategies (SES) Conference in Chicago, IL, and the Usability Professional’s Association (UPA) International Conference in Munich, Germany has asked OTOinsights to present their findings from its report titled “Implications of User Engagement with Search Result Pages”.
Posts Tagged ‘HCI’
Tuesday, November 17th, 2009 Tags: Engagement, Eye tracking, HCI, Neuromarketing, Search Engine Marketing, Search Engine Result Pages
Category: Blog, Corporate, Insight, otocorporate-posts, otoinsights-posts No Comments
Tuesday, June 23rd, 2009 Tags: Design, Emotions, Engagement, HCI, Measurement, Methods, Neuromarketing, Psychology, User Experience
Category: Blog, Corporate, Insight, otocorporate-posts, otoinsights-posts 5 Comments
One of the catch phrases in the fields of Usability and Human Factors is “user-centered design.” Frankly, this has always bothered me a bit. Yes, understanding the user is extremely important and designers who do not consider the user are bound for failure. But the user is not the only stakeholder.
Friday, May 22nd, 2009 Tags: Design, HCI, User Experience
Category: Blog, Corporate, Insight, otocorporate-posts, otoinsights-posts 2 Comments
Throughout the course of the day I’ll check my usual blogs, some user experience related, some not. As I was going through my list of blogs today, I realized that there are many that I’m probably missing out on. So, I chatted with a few folks here at OTO and sent a call for blogs… Read More
Wednesday, April 29th, 2009 Tags: Blogs, HCI, Neuromarketing, Psychology, Social Media, Usability, User Experience
Category: Blog, Corporate, Insight, otocorporate-posts, otoinsights-posts No Comments
There is a great post over at Roger Dooley’s Neuromarketing blog about how our mind makes decisions before we are conscious of it. This isn’t terribly surprising, but the research he relates has some nice implications for measuring users’ experiences and intents. From the Economist article that Dooley discusses: “Those volunteers who went on to… Read More
Tuesday, April 21st, 2009 Tags: Branding, Engagement, HCI, Methods, Neuromarketing, Psychology, Usability, User Experience
Category: Blog, Corporate, Insight, otocorporate-posts, otoinsights-posts No Comments
One of the presentations that I had the opportunity to see during CHI suggested that Usability practitioners may be able to use undo and erase events as indicators of usability problems (a quick summary of the presentation is in this blog post). I’ve been giving this a lot of thought lately. Wouldn’t it be great… Read More
Monday, April 20th, 2009 Tags: Design, HCI, Tools, Usability, User Experience
Category: Blog, Corporate, Insight, otocorporate-posts, otoinsights-posts No Comments