Think word of mouth doesn’t impact search? Think again. According to this video from Google, 146 million brand conversations per day are augmented via search online. Word-of-Mouth is fueled by people — people talking to each other face to face; people talking to brands online; people talking to people via social networking sites like Twitter… Read More
Posts Tagged ‘Google’
Word of Mouth and the Internet
Don Martelli, Director, Social Media Strategy
Tuesday, June 28th, 2011 Tags: Google, Search, Social Media, word of mouth, YouTube
Category: Blog, Corporate, Interactive No Comments
Word of Mouth and Search Results Converge with Google +1
Greg Slama Associate Director, Search Marketing
At a Glance: Newly launched pilot which allows searchers to recommend/share results from Paid and Organic Searches (web pages are soon to come). Currently, opt in only through www.google.com/experimental/ Requires a Google Profile page and will only appear when logged in Sharing occurs within ones Google Network of contacts Soon to roll out across all… Read More
Thursday, April 7th, 2011 Tags: Google, Search, Social, WOM
Category: Blog, Corporate, Interactive No Comments
Google’s Quality Update & the Demise of Poor Content
Greg Slama Associate Director, Search Marketing
If you have landed on this post, you have likely heard about the Google algorithm update. It has reportedly already impacted about 12% of all Google queries! The change was largely focused on low quality, mass produced SEO content, and was aimed at ‘content farms’ which have been littering search results for quite some time…. Read More
Saturday, March 12th, 2011 Tags: content, Google, Search, Search Engine Marketing, SEO
Category: Blog, Corporate, Interactive 1Comment
Yesterday, Google announced a policy change for use of trademark terms within ad text. The guidelines have been relaxed to allow for some situations where trademarks are allowed within ad text as well. Previous to this change, only the trademark owner and any advertiser given explicit permission by the trademark owner were allowed to use… Read More
Friday, May 15th, 2009 Tags: adwords trademark policy, Google, paid search, Search
Category: Blog, Corporate, Interactive, otocorporate-posts, otoi-posts No Comments
Wednesday, April 22nd, 2009 Tags: Add new tag, Executive, Google
Category: Blog, Corporate, Interactive, otocorporate-posts, otoi-posts 1Comment
OTOinsights’ forthcoming research on user engagement with Google search engine result pages (SERPs) has been accepted to the UPA Boston mini-conference. This research highlights the importance of optimizing media (video, images, etc) on Web pages so they will be properly displayed in Universal Search results. The results of the study along with implications for marketers… Read More
Tuesday, April 14th, 2009 Tags: Engagement, Eye tracking, Google, HCI, Neuromarketing, Search, User Experience
Category: Blog, Corporate, Insight, otocorporate-posts, otoinsights-posts No Comments