In the September, 2010 addition of the Journal of Advertising Research (JAR), Ehrenberg-Bass Institute’s Jenni Romaniuk and LogicLab’s Craig Gugel provided an overview of the journey the Advertising Research Foundations (ARF) 360 Media and Marketing Council undertook to reevaluate the role that exposure to communication channels play in moving consumers along the path to purchase…. Read More
Posts Tagged ‘Engagement’
Infographic: Human Centric Media Model
Version 1.0
Sunday, December 5th, 2010 Tags: Advertising, Branding, Emotion, Engagement, Psychology, Search, Social Media, User Experience
Category: Blog, Corporate, Interactive No Comments
When I first jumped on Twitter back in December of 2006 it was simply about sharing one thing: What are you doing right now? During the winter of 2006/2007 I shared a lot amazing days on the slopes to a small — yet growing — audience of like-minded snowsports enthusiasts. I was immediately hooked on… Read More
Friday, November 19th, 2010 Tags: Engagement, One to One Interactive, Psychology, Social Media, Travel, twitter
Category: Blog, Corporate No Comments
OTOinsights presents our latest customer experience research findings for several of the most downloaded iPad magazine applications including Wired, PopSci, GQ, Dwell, and Time.
Wednesday, July 21st, 2010 Tags: Add new tag, Advertising, Culture, Engagement, ipad, Magazine, marketing, messaging, Mobile, Publishing, User Experience
Category: Blog, Connect, Corporate, Insight, Interactive, Networks, otocorporate-posts, otoi-posts, otoinsights-posts, otolabs-posts, otonetworks-posts No Comments
The 2010 World Cup is just ten days away. This year, FIFA and mobile operators are co-operating to stream every single match live to mobile devices around the world. As a result, this year’s tournament will probably see some of the best and most innovative use of mobile. See some of the mobile content, services and campaigns that we’ve discovered so far.
Tuesday, June 1st, 2010 Tags: Engagement, Mobile, Sports, Trends
Category: Blog, Corporate, Interactive, otocorporate-posts, otoi-posts 1Comment
One to One Health and OTOinsights will share the results of a first-of-its-kind pharma neuromarketing study which moves user effectiveness research beyond the focus group or the and inevitable cognitive bias that results.
Friday, April 2nd, 2010 Tags: Engagement, Neuromarketing, Usability
Category: Blog, Corporate, Insight, Interactive, otocorporate-posts, otoi-posts, otoinsights-posts No Comments
Below is the presentation that OTOinsights gave at last week’s SES conference on a panel titled: “Eye Tracking Research Update”:
Wednesday, March 24th, 2010 Tags: Engagement, Eye tracking, Neuromarketing, Presentations, Search, SERP, SERPS, SES
Category: Blog, Corporate, Insight, Interactive, Networks, otocorporate-posts, otoi-posts, otoinsights-posts, otonetworks-posts 2 Comments