In the September, 2010 addition of the Journal of Advertising Research (JAR), Ehrenberg-Bass Institute’s Jenni Romaniuk and LogicLab’s Craig Gugel provided an overview of the journey the Advertising Research Foundations (ARF) 360 Media and Marketing Council undertook to reevaluate the role that exposure to communication channels play in moving consumers along the path to purchase…. Read More
Posts Tagged ‘Emotion’
Infographic: Human Centric Media Model
Version 1.0
Sunday, December 5th, 2010 Tags: Advertising, Branding, Emotion, Engagement, Psychology, Search, Social Media, User Experience
Category: Blog, Corporate, Interactive No Comments
In this month’s Harvard Business Review (HBR), John A. Quelch and Katherine E. Joez published an article titled “How to Market In A Downturn“. By studying the marketing success and failures of dozens of companies navigating recessions starting in the 1970s to present, Quelch and Joez identified pattern’s of consumers’ behaviors and firms’ strategies that… Read More
Thursday, April 2nd, 2009 Tags: Emotion, HBR, Psychology, Recession, Segmentation
Category: Blog, Connect, Corporate, Insight, Interactive, Networks, otocorporate-posts, otoi-posts, otoinsights-posts, otolabs-posts, otonetworks-posts 2 Comments
We want to thank our friends at PermissionTV for their review of our latest OTOinsights report Titled “Emotion, Engagement, and Internet Video“. The segment starts at 15:55 on the video time line. However, I would everyone to watch the whole session.
Tuesday, January 13th, 2009 Tags: Emotion, Engagement, Internet Video, Permission TV, Viral Video
Category: Blog, Corporate, Insight, otocorporate-posts, otoinsights-posts No Comments
Internet video is one of the fastest growing entertainment media and among the most popular of all Internet activities. According to recent reports (July 2007, January 2008) from the Pew Internet & American Life Project, 57% of Internet users visit video sharing sites and 20% visit video sharing sites daily. Growth in Internet video consumption… Read More
Tuesday, December 9th, 2008 Tags: Emotion, Engagement, Internet Video, Neuromarketing
Category: Blog, Corporate, otocorporate-white papers No Comments
In-game advertising (IGA) refers to the use of computers, the Internet, and video games as a medium for the delivery of advertising materials. IGA is one of the fastest growing forms of advertising in terms of yearly spending and anticipated growth. PriceWaterhouseCoopers estimates total spending on in-game advertising to reach $1 billion by 2010. The… Read More
Monday, November 24th, 2008 Tags: Emotion, Engagement, In-Game Advertising, Neuromarketing
Category: Blog, Corporate, otocorporate-white papers No Comments