Download Infographic 1100 x 880 72dpi (PNG) The July-August 2011 Edition of the Harvard Business Review highlighted an interesting perspective regarding the color pink and if it is helping or hurting the breast cancer movement. Dr. Stefano Puntoni, an Associate Professor of Marketing Management at the Rotterdam School of Management, Erasmus University, authored an article… Read More
Posts Tagged ‘Color’
Infographic: Think Pink?
Jeremi Karnell, President & Chief Marketing Officer
Tuesday, July 5th, 2011 Tags: Branding, Color, Gender-Bias, human-centric marketing, Infographic, Neuromarketing, Psychology
Category: Blog, Corporate, Insight, Interactive 1Comment
Website Magazine recently published an article titled “The Psychology of Design” where they highlighted the importance of whitespace, taglines, site search, color, imagery, and branding on user experience with websites. I thought that their section titled “Trust and Theory of Color” was worthy of an overview and further exploration. The section touched on Color theory… Read More
Monday, March 30th, 2009 Tags: Color, Design, Pschology, Usability
Category: Blog, Corporate, Insight, Interactive, otocorporate-posts, otoi-posts, otoinsights-posts No Comments