Is this a glimpse into what’s coming – as the rest of the population’s mobile use catches up with mobile-friendly college students? Or is this mobile SMS success among college students dependent on their flexible schedule – is it easier to influence the plans of student weaving their way between classes, and the week’s open ended events, than to affect the more rigid schedule of a 9 to 5er adult?
Posts Tagged ‘Advertising’
While waiting for my coffee to grind at the supermarket yesterday, I noticed a Glade ad protruding from the shelf. Then I noticed the same ad one shelf over. “Oh, neat,” I thought, “I bet the ad smells like the product and they are trying to surround the customer with the smell.”
In collaboration with researchers at the Indiana University School of Informatics and Microsoft’s Massive, OTOinsights utilized it’s Quantemo Neuromarketing Research Lab to study gamers and their engagement with in-game advertising.
This presentation was presented by Jeremi Karnell and Dan Berlin at the Advertising Research Foundation’s (ARF) Measurement 4.0 Conference on June 24th 2009 in New York City.