Is this a glimpse into what’s coming – as the rest of the population’s mobile use catches up with mobile-friendly college students? Or is this mobile SMS success among college students dependent on their flexible schedule – is it easier to influence the plans of student weaving their way between classes, and the week’s open ended events, than to affect the more rigid schedule of a 9 to 5er adult?
Posts Tagged ‘Advertising’
Monday, January 11th, 2010 Tags: Advertising, marketing, mobile marketing
Category: Blog, Corporate, Interactive, otocorporate-posts, otoi-posts 1Comment
The new medium of social media demands a new voice – that’s clear. The medium is the message etc etc. And one way media – the tottering dinosaurs of print, TV, radio and even their more nimble descendents, websites and email – look more and more like the forced propaganda of a failing regime.
Thursday, November 19th, 2009 Tags: Advertising, Branding, marketing, Social Media, Trends, twitter
Category: Blog, Corporate, Interactive, otocorporate-posts, otoi-posts No Comments
While waiting for my coffee to grind at the supermarket yesterday, I noticed a Glade ad protruding from the shelf. Then I noticed the same ad one shelf over. “Oh, neat,” I thought, “I bet the ad smells like the product and they are trying to surround the customer with the smell.”
Thursday, July 23rd, 2009 Tags: Advertising, Human Factors, Neuromarketing, User Experience
Category: Blog, Corporate, Insight, otocorporate-posts, otoinsights-posts No Comments
In collaboration with researchers at the Indiana University School of Informatics and Microsoft’s Massive, OTOinsights utilized it’s Quantemo Neuromarketing Research Lab to study gamers and their engagement with in-game advertising.
This presentation was presented by Jeremi Karnell and Dan Berlin at the Advertising Research Foundation’s (ARF) Measurement 4.0 Conference on June 24th 2009 in New York City.
Saturday, July 4th, 2009 Tags: Advertising, ARF, Dan Berlin, Engagement, In-Game Advertising, Jeremi Karnell, Massive, Microsoft, NBA Live 09, Neuromarketing, One to One Interactive, Quantemo, Research
Category: Blog, Corporate, Insight, otocorporate-posts, otoinsights-posts 2 Comments
Sunday, May 31st, 2009 Tags: Advertising, Analytics, Culture, Design, Gaming, Healthcare, Inspiration, Mobile, OTObuzz, Publishing, Research, Social Media, Travel, Trends, User Experience, Youth
Category: Blog, Corporate, otocorporate-posts No Comments