Webinar: Top iPad Magazine Applications: Customer Experience Winners
July 21st | 2010 By
OTOinsights presents our latest customer experience research findings for several of the most downloaded iPad magazine applications including Wired, PopSci, GQ, Dwell, and Time.
“Digital publishing has changed consumer magazine consumption; in the past three years over 1,000 have ceased publication,” said webinar presenter Dr. Philip Rhodes, Managing Director for OTOinsights. “The iPad offers magazines a new digital publishing platform that allows them to better present, control and monetize their content.”
OTOinsights’ task-based analysis focuses on the homescreen, navigation, layout, advertisement placement and overall user satisfaction based on these criteria:
- How does the layout impact user experience
- How intuitive is navigation
- What is the nature and quality of the content
- How efficient is it to use
- How likely are users to revisit the iPad magazine
- Does the application engender trust in the user
This webinar will help brands and publishers participating, or planning on participating, in iPad magazine applications as developers, advertisers or content authors.
Join us for this free webinar where we discuss this latest customer experience research and conclude with a best practice guide on how you can create the best experience for your customers. Webinar attendees will also receive copy of this presentation free of charge.
Dr. Philip Rhodes, Managing Director and Director of Research for OTOinsights
Thursday, July 29 at 11 a.m. Eastern Time
Dr. Philip Rhodes, Ph.D.
Philip holds a Ph.D. in Information Design from the University of Portsmouth. He has extensive research and teaching experience in hypermedia design and information architecture. He speaks fluent Portuguese, having lived and worked in Brazil. Before joining OTOinsights, he worked with US solution providers Rare Medium and Sapient, as Director of Information Architecture. Specializing in offering user-centric online solutions within the banking, education, and telecommunications sectors. He also taught at several universities in Brazil and the UK, and has been widely published. Philip is both the Managing Director and the Director of Customer Experience Research & Design at OTOinsights, and a Fellow of the Royal Society of Arts.
Technology innovation continues to create increasingly sophisticated and complex interaction touch points between brands and their customers. A customer’s experience with these touch points define what a brand means to them and their continuing engagement with the product or service. OTOinsights helps brands succeed in today’s rapidly evolving landscape by providing customer experience research, brand research, neuromarketing research and user-centered design.