OTOinsights to present Search Engine Engagement Research at SES and UPA Conferences
November 17th | 2009 By
OTOinsights’ recent efforts to measure the user impact of a new generation of search engine result pages which include multimedia elements such as images and videos has caught the eye of two prestigious upcoming conferences. Both the Search Engine Strategies (SES) (Chicago, IL- December of 2009), and the Usability Professional’s Association (UPA) International Conference (Munich, Germany – May 2010) has asked OTOinsights to present their findings from its report titled “Implications of User Engagement with Search Result Pages“.
This paper, which may be downloaded for free on OTOinsights website, was most recently presented at the UPA Boston Conference held at Bentley University on May 26th, 2009. That presentation is provided below:
Aspects of the above presentation will be discussed on a panel titled “Eye Tracking Research Update” at 4pm December 9th, 2009 at the SES Conference and Expo in Chicago, IL.
Probably even more exciting to us is the opportunity to present our findings at next year’s UPA International Conference in Munich, Germany. For the first time in its history, the UPA conference will travel to the heart of Europe. Their key theme will focus on how UX professionals can create great user experiences across different cultures, meeting the challenges of delivering to diverse audiences. This prestigious event includes a rigorous process to review both general presentations and peer reviewed papers. To that end, we received very high marks for Dan Berlin’s excellent submission. Indeed, the conference reviewers expressed their excitement about the inclusion of new Neuromarketing research at the event.
Screen shot of the detailed reviewer scores and comments below:
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I urge everyone to stay tuned as we are about to publish the second installment to our Search Engine research, titled “User Engagement with Yahoo! Rich Ads in Search”. We also plan to incorporate this new research into our upcoming presentations.