Bing Offers Ad Preview Tool for Agencies

Since the launch of Bing, advertising agencies have experienced trouble previewing their ads in the search results. This is because as part of the new algorithm, Bing identifies users who do not click on paid search links and stops showing them the ads.

While this is smart technology, it caused some difficulties for agencies that wanted to confirm their ads were running correctly.

Luckily, last week Bing introduced an Ad Preview Tool. It is available within the adCenter UI and complete instructions are available at the adCenter blog. The tool still requires some updates, as it does not currently support geo-targeting. The ads are also currently not clickable, and only available to users signed into the accounts within adCenter.

Google has an Ad Preview Tool, which has been out for a while and does include geo-targeting capabilities. It is also available to anyone, even outside of an account.

Based on the adCenter blog, it sounds like they are continuing to enhance the tool to include geo-targeting. This is a great example of search engines incorporating advertiser feedback, and we look forward to seeing refinements in future editions.