10 Levels of Communication Intimacy
September 1st | 2009 By
Ji Lee, Creative Director for Google Creative Lab in NYC, recently posted an interesting info-graphic titled “10 Levels of Intimacy in Today’s Communication. By the looks of it, he ranks 10 as the most intimate (face-to-face) and 1 as the least intimate (Twitter-which I wholesale agree with).
The issue I have is with everything in between. I think its very dependent on who you are and how you manage your life and network of friends, family and colleagues. I can imagine that in some cases (most for me) Facebook communications are far more intimate then e-mail or even txt messages. Receiving a personal hand written letter these days is so rare, that I also would rank that above even face-to-face communications depending on the context.
Regardless, I think this is a very nice illustration that embodies the multiple ways people communicate today. Furthermore, it address the very important matter of our expectations of each channel. Marketers take note!