OTOinsights to present at UPA Boston mini-conference

OTOinsights’ forthcoming research on user engagement with Google search engine result pages (SERPs) has been accepted to the UPA Boston mini-conference.  This research highlights the importance of optimizing media (video, images, etc) on Web pages so they will be properly displayed in Universal Search results.  The results of the study along with implications for marketers and user experience practitioners will be discussed.  The mini-conference will take place on Tuesday, May 26, 2009, at Bentley University.