For over the past 5 years I have held on strongly to the view that success in future marketing communications will be given to those who learn the nuances of game design.
Archive for the ‘otolabs-posts’ Category
Monday, May 25th, 2009 Tags: Game Design, Improvisation
Category: Blog, Connect, Corporate, Insight, Interactive, Networks, otocorporate-posts, otoi-posts, otoinsights-posts, otolabs-posts, otonetworks-posts 2 Comments 
The website isn’t what it used to be – it is rarely surfed in the old-school sense of the word, at best it is landed on from an external reference and then quickly departed from. Brands and organizations still have to have one, but increasingly your brand conversation is happening elsewhere, in places where brands have less influence using traditional online media.
Thursday, May 21st, 2009 Tags: marketing, Online Presence, Social, Social Media, Web 2.0, Website
Category: Blog, Connect, Corporate, Interactive, otocorporate-posts, otoi-posts, otolabs-posts 1Comment
Over the last 15 hours we had a lot of fun pulling together a quick/improvised response to Current Network’s call for agencies (via Twitter) to help them with their full service brand needs. Below, I document each of the steps we took and would love any feedback, additional ideas, dialogue regarding our approach. Thursday, April… Read More
Friday, April 24th, 2009 Tags: Current Network, RFP, Social Media, twitter
Category: Blog, Connect, Corporate, Insight, Interactive, Networks, otocorporate-posts, otoi-posts, otoinsights-posts, otolabs-posts, otonetworks-posts No Comments
In this month’s Harvard Business Review (HBR), John A. Quelch and Katherine E. Joez published an article titled “How to Market In A Downturn“. By studying the marketing success and failures of dozens of companies navigating recessions starting in the 1970s to present, Quelch and Joez identified pattern’s of consumers’ behaviors and firms’ strategies that… Read More
Thursday, April 2nd, 2009 Tags: Emotion, HBR, Psychology, Recession, Segmentation
Category: Blog, Connect, Corporate, Insight, Interactive, Networks, otocorporate-posts, otoi-posts, otoinsights-posts, otolabs-posts, otonetworks-posts 2 Comments
Cameron Chapman recently provided a FANTASTIC list of 100 resources that you can go to online to help find deign inspiration on Mashable. Anyone who is looking for inspriation should bookmark this page and turn to it for generating creative ideas and new approaches to their design related projects (hell, I find most of these… Read More
Tuesday, March 31st, 2009 Tags: Design
Category: Blog, Connect, Corporate, Insight, Interactive, Networks, otocorporate-posts, otoi-posts, otoinsights-posts, otolabs-posts, otonetworks-posts No Comments