At mapthefallen.org Google developer Sean has created a Google Earth map that will allow you to track all those American service men and women who have lost their lives in Iraq and Afghanistan. Here you can read their stories, learn about their families, the town they came from – even where they died.
Archive for the ‘otocorporate-posts’ Category
Monday, May 25th, 2009 Tags: Google earth, memorial day
Category: Blog, Corporate, Interactive, otocorporate-posts, otoi-posts No Comments
For over the past 5 years I have held on strongly to the view that success in future marketing communications will be given to those who learn the nuances of game design.
Monday, May 25th, 2009 Tags: Game Design, Improvisation
Category: Blog, Connect, Corporate, Insight, Interactive, Networks, otocorporate-posts, otoi-posts, otoinsights-posts, otolabs-posts, otonetworks-posts 2 Comments
One of the catch phrases in the fields of Usability and Human Factors is “user-centered design.” Frankly, this has always bothered me a bit. Yes, understanding the user is extremely important and designers who do not consider the user are bound for failure. But the user is not the only stakeholder.
Friday, May 22nd, 2009 Tags: Design, HCI, User Experience
Category: Blog, Corporate, Insight, otocorporate-posts, otoinsights-posts 2 Comments
According to recent research by Outsell Inc, from 2003-2008 B to B publishers saw their revenue mix transition from 58.3% print and 18% digital to 40% print and 33.9% digital. As the shift accelerates, publishers need to rethink the way they approach content production, distribution and monetization to capitalize on the transition.
Thursday, May 21st, 2009 Category: Blog, Corporate, Interactive, otocorporate-posts, otoi-posts, Uncategorized No Comments
The website isn’t what it used to be – it is rarely surfed in the old-school sense of the word, at best it is landed on from an external reference and then quickly departed from. Brands and organizations still have to have one, but increasingly your brand conversation is happening elsewhere, in places where brands have less influence using traditional online media.
Thursday, May 21st, 2009 Tags: marketing, Online Presence, Social, Social Media, Web 2.0, Website
Category: Blog, Connect, Corporate, Interactive, otocorporate-posts, otoi-posts, otolabs-posts 1Comment
PSFK brought to my attention a wonderful article by Sam Anderson in New York Magazine that examines our modern culture of multi-tasking. He explores both sides of the attention spectrum from continuous partial attention to executive focus, and concludes that maybe all this distraction we’re experiencing is not all that bad. It’s a long (by internet standards) but worthwhile read.
Wednesday, May 20th, 2009 Tags: Attention, Distraction, Lifehacking, Mindful Jogging, Power Browsing, twitter
Category: Blog, Corporate, Insight, otocorporate-posts, otoinsights-posts No Comments