aaiPharma Inc. and One to One Interactive jointly introduce thefirst release of the company’s re-designed public web site for itsM.V.I. ® product line: http://www.mvi-us.com. This Phase I siteredesign is one of the first tactics to launch after a strategicmarketing engagement conducted by One to One for aaiPharma in Q4,2002. aaiPharma, a specialty pharmaceutical company focused… Read More

One to One Interactive and FleetBoston Financial recently launcheda Retirement Planning Center microsite promoting both Fleet andQuick & Reilly retirement solutions. The site is part of anintegrated campaign in which Fleet is targeting more affluentconsumers throughout its geographical footprint. The interactiveportion of the campaign includes email and online advertising (alsomanaged by One to One Interactive)…. Read More

One to One Interactive has expanded its Creative Service offeringby formally establishing a Medical Content Writing team to supportthe firm’s current and prospective pharmaceutical clients.Originating from both national healthcare advertising agencies andinternal healthcare-related marketing departments, the 6individuals who make up the new team bring: 60+ years of combined medical content writing experience 20+ regional &… Read More

Bill Haeck, VP of Program Management for One to One Interactive,has been selected as the new Deputy Program Manager to lead theProgram Management Institute’s Organizational Project ManagementMaturity Model Program (OPM3). The vision of the program is to”create a widely and enthusiastically endorsed maturity modelrecognized worldwide as the standard for developing and assessingproject management capabilities within… Read More

One to One Interactive is pleased to announce that Laura Pitone isjoining the firm as Senior Relationship Manager (SRM), working onthe State Street client account. Reporting directly to ChetGeschickter, VP of Relationship Management, Pitone will be focusedon providing delivery team leadership for State Street projects.She will also support One to One’s ongoing business development andrelationship… Read More

One to One Interactive’s mobile marketing campaign for Motorola’si85s handset has been named as one of three finalists in the 6thAnnual @d:tech Awards in the category of “Best Wireless Ad orCampaign”. The category awards ads or campaigns specificallydesigned for wireless devices such as PDA’s cell phones, etc. Theother two finalists in the category are Sony… Read More