Usability testing is a reliable, robust method focusing on how real customers interact with web sites, software, mobile devices or physical products to reveal problems with its design. Usability is a well established method to observe and measure customer interactions with a product/interface; we place real customers at the heart of the research to gain their feedback. Explicit feedback can provide background to why customers behave in the way they do, their prior experience and perceptions and what elements they like and dislike. Implicit feedback is also gathered via observations – what behaviour do they exhibit? Have they misinterpreted something? Are they hesitating? The result is a report, which highlights usability issues, graded by severity with actionable recommendations on how to improve your product.
- Focuses attention on high-value fixes within design, content and functionality
- Prioritises areas of product offering requiring redesign.
- Improves customer acquisition and retention
Different Types of Usability Testing:
- Studio Based: One to One Insight has state of the art usability labs at its customer experience research centres in Central London, Singapore, Boston and Sao Paulo. We can also conduct usability testing anywhere in the world through our network of partners.
- In situ: Sometimes it is more useful to conduct usability testing ‘in-situ’ in a work or home environment.
- Remote Testing: Interviews are conducted over the phone whilst sharing a screen view; ideal for quick feedback from geographically diverse participants.
- Agile Testing: Involves a quick iteration of usability tests with fewer participants, which is ideal for dynamic organisations who want to foster a culture between design and user experience during the development process.
- Eyetracking: We can conduct eyetracking as part of a usability test, which can be very useful in certain instances such as investigating site navigation.