One to One Interactive is installing advanced customer relationshipmanagement analytic software that it believes will cut two-thirdsoff the time it takes to provide online media, e-mail, lead andsales performance information to its customer base. One to One uses an internal analytics program to providemarketers with weekly media and e-mail performance information suchas site, creative, and… Read More

On March 11th, One to One Interactive was awarded InteractiveAgency of the Year by BtoB Magazine. Furthermore, the firm wasranked as one of the Top 25 business to business marketing firms inthe United States. To select the companies, BtoB contacted agencies that hadrecognizable business-to-business work in 2001 and judged them onrevenue, revenue growth, client portfolio,… Read More

On March 13th, Jeremi Karnell, Founding Partner & CMO of One toOne Interactive joined a select group of delegates from Visa, FleetBank, ACTV, Unica Corp, Bigfoot Interactive, Return Path, and theEPrivacy Group in Washington, DC, to participate in the Associationof Interactive Marketing’s (AIM) 4th Annual Capitol Hill Day. Thedelegation spent the day briefing members of… Read More

State Street Corp. and One to One Interactive jointly introduce thefirst release of the company’s re-designed corporate web site: http://www.statestreet.com/. This is the first phase in a multi-year Internetmarketing strategy devised by One to One and State Street for thecomplex global institutional investor segment. The objective ofthis initial rollout is to help State Street corporatemarketing:… Read More

On February 4, 2002, ADWEEK published their annual rankings of theTop Interactive Firms in North America. Of the Top 50 firmshighlighted by the publication, One to One Interactive had thelargest percentage increase in revenue growth in 2001 vs. 2000(71%). Additionally, the firm was ranked 49th overall in thecountry based on 2001 revenue. One to One… Read More

One To One Interactive has been invited to lead the creation ofAIM’s Wireless Marketing Coalition. This council seeks to encouragethe growth of wireless technologies as an essential channel ofmodern communications and one-to-one marketing efforts. Thecombined challenges of innovating optimal commercial delivery,target identification, ad insertion, monitoring and tracking,stewardship and post-analysis will be addressed by theindustry-wide representation… Read More