Reporting to the Senior Vice President, Sales & Marketing of One to One, the Interactive Producer will translate business objectives for multiple divisions into interactive media for the production of digital solutions, including concept visualizations, product information, and virtual experiences.

 Concepting, storyboarding, present for approval, use tools to produce desired results.

 While every digital marketing company claims to be fast-growing, few can claim One to One’s consistent presence in the Inc. 5000 and our persistent double-digit growth since our founding in 1997. As one of the few independent digital marketing firms capable of handling large, Fortune Level business, One to One’s digital marketing practice and messaging technology powers some of the world’s largest brands, including Comcast, Deloitte, JPMorganChase, IGT, and Royal Caribbean. Home to 150 employees, our growing business opportunities means we aim to grow our team to 200 in 2011.  

Responsibilities 

• Completing projects for the President and SVP of Global Sales and Marketing
• Brainstorm and work through cost-effective and time-saving solutions with Sales and Marketing team
• Assist sales team in preparing trade show/industry seminar support materials, booth setup, product demonstrations, etc.
• Using creativity and technical proficiency to create cutting-edge, eye-catching projects that are aligned with our ‘human-centric’ approach

Qualifications/Skills 

• Four-year degree in interactive design, multimedia, web, or related field 
• Highly proficient level of skill in SlideRocket and Powerpoint, as well as Adobe products, such as Photoshop, Premiere, After Effects, Flash; Dreamweaver, Fireworks, HTML and other web coding tools a plus
• Timeline/deadline-oriented
• Teamwork-oriented and positive personality
• Able to work in fast-paced environment independently and manage multiple projects through to completion
• Exceptional verbal and written communication skills
• Decision-making and problem-solving skills
• Digital Agency and/or Email or Product Marketing experience a definite plus
• Experience creating process documentation is a plus

Apply here.

Research will directly compare the online experience provided by leading banks by scoring each bank, and providing qualitative insights into:

• Positioning of Cash ISAs on the top 10 banking websites
• Information relating to Cash ISAs
• Tools and features related to Cash ISAs
• Application process for a Cash ISA

Presenter:

Dr. Philip Rhodes, Managing Director and Director of Research for One to One Insight

When/Where:

Thursday, November 18th at 11 a.m. Eastern Time

Register for Free Using the Form on the Right

In this heavily flooded market, have you planned how to get the most of SEM efforts in 2011? By the end of 2010, SEM spend is expected to hit $16.6 billion in North America alone, with anticipated continued double-digit percentage growth into next year.* How do you plan to optimize your spend and focus your activities to separate yourself from the competition? Chances are that with your 2011 budgets buttoned up, you feel pretty prepared for the new year. You’ve nailed down media budgets for Paid Search and outlined your SEO road map. It’s a good start, but is it enough? With a new year and new budget also comes a chance to renew your strategy. Don’t miss your chance!

OTOi, a division of One to One Interactive, is pleased to present a live, one-hour webinar on actionable Search Engine Marketing (SEM) tactics, designed to help you – interactive marketing professionals – prioritize strategies, identify tests, and isolate opportunities to outpace the competition in 2011.

Our SEM experts will review the Top Ten To-Do list for maximizing your company’s search marketing strategy, expanding your reach, and increasing ROI:

1. Manage queries not keywords
2. Move beyond the engines
3. Mobilize your search campaign
4. Get local
5. Socialize your SEO
6. Tailor your results
7. Let customers help you optimize
8. Hitch yourself to the Google wagon
9. Educate to integrate
10. Budget for failures

This will be an interactive event with Q&A throughout and at the conclusion of the presentation. OTO encourages attendees to come to the webinar with questions and insight into their own SEM strategies. Please register today.

Presenter:

Greg Slama, Search Marketing Manager, OTOi, and Cindy Starr, EVP, Managing Director OTOi

When/Where:

Thursday, September 23rd at 11 a.m. Eastern Time

Register for Free Using the Form on the Right

“Digital publishing has changed consumer magazine consumption; in the past three years over 1,000 have ceased publication,” said webinar presenter Dr. Philip Rhodes, Managing Director for OTOinsights. “The iPad offers magazines a new digital publishing platform that allows them to better present, control and monetize their content.”

OTOinsights’ task-based analysis focuses on the homescreen, navigation, layout, advertisement placement and overall user satisfaction based on these criteria:

• How does the layout impact user experience
• How intuitive is navigation
• What is the nature and quality of the content
• How efficient is it to use
• How likely are users to revisit the iPad magazine
• Does the application engender trust in the user

This webinar will help brands and publishers participating, or planning on participating, in iPad magazine applications as developers, advertisers or content authors.

Join us for this free webinar where we discuss this latest customer experience research and conclude with a best practice guide on how you can create the best experience for your customers. Webinar attendees will also receive copy of this presentation free of charge.

Presenter:
Dr. Philip Rhodes, Managing Director and Director of Research for OTOinsights

When/Where:
Thursday, July 29 at 11 a.m. Eastern Time

Register for Free Using the Form to the Right

Dr. Philip Rhodes, Ph.D.

Philip holds a Ph.D. in Information Design from the University of Portsmouth. He has extensive research and teaching experience in hypermedia design and information architecture. He speaks fluent Portuguese, having lived and worked in Brazil. Before joining OTOinsights, he worked with US solution providers Rare Medium and Sapient, as Director of Information Architecture. Specializing in offering user-centric online solutions within the banking, education, and telecommunications sectors. He also taught at several universities in Brazil and the UK, and has been widely published. Philip is both the Managing Director and the Director of Customer Experience Research & Design at OTOinsights, and a Fellow of the Royal Society of Arts.

OTOinsights Overview

Technology innovation continues to create increasingly sophisticated and complex interaction touch points between brands and their customers. A customer’s experience with these touch points define what a brand means to them and their continuing engagement with the product or service. OTOinsights helps brands succeed in today’s rapidly evolving landscape by providing customer experience research, brand research, neuromarketing research and user-centered design.

OTOinsights, a division of One to One Interactive, Inc., a Boston-based digital marketing firm, is hosting a webinar on August 26th at 11 AM Eastern time, to present their latest customer experience research findings on consumer-promotional emails as solicited from the tourism agencies for all fifty United States.

“One to One’s deep experience serving travel-related brands provide us with unique insight into critiquing and designing engaging promotional email,” said webinar presenter Dr. Philip Rhodes, Managing Director for OTOinsights. “In this webinar we’ll be visiting the State Tourism Agency websites for all fifty states and then signing up for email; then offering expert analysis of the emails we receive over the following ten-day period.”

Our research goal is to determine customer satisfaction for email sign-up, frequency and quality based on these criteria:

• How does the layout impact user experience
• How intuitive is the layout
• What is the nature and quality of the content and offers
• How likely are users to respond
• Does the email engender trust in the user

This webinar will help email marketers, CRM marketers, permission marketers as well as brand managers improve the quality of the efforts, and will be of particular interest to destination and travel marketers. Webinar attendees will receive a copy of the webinar free of charge.

Presenter:

Dr. Philip Rhodes, Managing Director and Director of Research for OTOinsights

When/Where:

Thursday, August 26th at 11 a.m. Eastern Time

Register for Free Using the Form on the Right

One to One Interactive presents a strategic and tactical discussion of how the Semantic Web will impact online marketing.

More detailed webinar information will be provided as the event date draws closer.

Findings will be presented by Jeremi Karnell.

When/Where:

Thursday, October 28th at 11 a.m. Eastern Time

Register for Free Using the Form on the Right

“Brands face a new challenge, whether they are aware of it or not,” said said co-presenter Robb Smith, CEO of Integral Life and Integral Institute.  ”They must become adept at incorporating multiple meaning systems, while leveraging the innovative technologies that have “flattened the earth,” making global cross-cultural dialogue a reality.”

In this webinar we will be exploring what it means to take a “human-centric” approach to marketing, starting with the foremost body of integral knowledge of how and why humans create meaning and examine past, current and future best practices:

• Understanding Human Perspectives, Value Systems and Worldviews
• Making Meaning with Brands and Marketing
• Disintegrating Meanings in Marketing
• Integrating a Human-centric Approach

Presenters:
Jeremi Karnell, President, One to One
Robb Smith, Chairman and CEO of Integral Institute
David LaPlante, SVP Sales and Marketing, One to One

When/Where:
Thursday, December 9th at 11 a.m. Eastern Time

Register for Free Using the Form on the Right

As digital marketers, we are truly living in extraordinary times. Web 2.0 and Social Media have left many brands dizzy with a feeling of motion where there is none – an affliction we call digital vertigo. Technology innovation continues to create increasingly sophisticated and complex interaction touch points between brands and their customers.

Meanwhile, our insights into making human meaning and motivation via the social sciences is evolving its relevance to marketers at a similar pace. The good news? Peering into the future of digital marketing can help translate the present and transcend into the future.

Join us for this free Webinar where we explore these topics:

• What is Web 3.0, when will it arrive, and most importantly…what will it mean
• What emerging digital marketing channels are most likely to become a part of your 2011 planning
• Why digital marketers are increasingly less concerned about technology innovation and turning their focus to the social sciences
• Why creative is becoming plural and what does that mean for your digital marketing approach
• Why speed, innovation and improvisation matter and yet are in conflict with how most organizations approach their marketing

Webinar attendees will also receive copy of this report free of charge.

When/Where: Thursday, June 24 at 11 a.m. Eastern Time

Fill in the registration form to the right to attend for free.

Charlestown, MA

Overview

One to One is looking for a SVP, Account Services to lead our growing healthcare and life sciences practice as we expand our presence in the U.S. and abroad.  The SVP, Account Services should be a seasoned leader with a strong vision regarding the role that the continuously evolving digital space will play in the way that healthcare products and services are marketed and developed.   The SVP should be prepared to leverage his or her own extensive experience in pharmaceuticals, consumer healthcare, and/or health B-to-B marketing and our success stories in the industry to help bring in new clients and drive growth.

Responsibilities

• Manage and grow a portfolio of clients from the pharmaceutical and broader healthcare space
• Develop strong senior client relationships as the strategic lead that continually provides knowledge and solutions appropriate to the clients’ business, industry and brands
• Identify, qualify and close new sales opportunities with the help of internal teams and sales and marketing organization
• Lead and support new business pitches and RFP responses, including defining and scoping new relationships
• Develop quarterly and annual revenue forecasts and then execute on those plans
• Develop points of view trends in the digital space related to healthcare to share through social platforms and marketing materials while actively representing One to One externally at trade conferences, in the press and on industry councils
• Lead a growing account team in delivering products and services for digital marketing clients while supporting agency goals
• Manage team staffing levels and the definition of roles, and skill sets to support current and future projects
• Develop and execute a training plan for the team and manage their career development paths including setting expectations and conducting performance reviews
• Monitor the overall satisfaction of clients with the products and services provided by the department
• Serve as member of agency leadership team, helping to guide future direction of agency, and development of new products and services
• Work with other agency leaders to foster cross-team collaboration and the continuous improvement of internal processes to gain efficiencies and maintain high client satisfaction with deliverables

Qualifications/Skills

• 10+ years in the healthcare industry with clear understanding of regulatory and data requirements
• Proven track record of developing and managing successful, profitable client relationships for an agency leading to portfolio growth
• Proven business development expertise, with the ability to leverage existing relationships and contacts within the industry
• Minimum of 7 years managing, building and motivating a team
• Minimum of 5 years agency experience, preferably in recent role
• Proven leadership ability
• Strong presentation skills with the ability to command an audience
• Effective problem solver
• Bachelor degree required; advanced degree preferred but not required
• Strong experience in pharmaceuticals and medical devices is a plus