According to a recent study by the Online Publishers Association, it was discovered that 69% of internet users have viewed a video online, and 24% of those view a video online at least once a week. This study proves that the ability to access free online videos, or to download online videos, has quickly become… Read More
Archive for the ‘otonetworks-posts’ Category
Tuesday, April 28th, 2009 Category: Blog, Corporate, Networks, otocorporate-posts, otonetworks-posts No Comments
One of the most overlooked and easiest ways to help improve conversions is by simply testing different headlines on your landing pages. Google’s Website Optimizer is a great (and free tool) to help you accomplish this task , but first let’s go over the basics for creating a winning headline. Many times marketers treat headlines… Read More
Monday, April 27th, 2009 Category: Blog, Corporate, Networks, otocorporate-posts, otonetworks-posts No Comments
Over the last 15 hours we had a lot of fun pulling together a quick/improvised response to Current Network’s call for agencies (via Twitter) to help them with their full service brand needs. Below, I document each of the steps we took and would love any feedback, additional ideas, dialogue regarding our approach. Thursday, April… Read More
Friday, April 24th, 2009 Tags: Current Network, RFP, Social Media, twitter
Category: Blog, Connect, Corporate, Insight, Interactive, Networks, otocorporate-posts, otoi-posts, otoinsights-posts, otolabs-posts, otonetworks-posts No Comments
Idris Mootee published a great blog post titled “The Rise And Fall And The Coming Transformation Of Madison Avenue. What About The Future Of Advertising?“. I urge you to read his post in its entirety. For those of you two lazy to click, I provide a except from his concluding paragraphs below. “In this world,… Read More
Tuesday, April 14th, 2009 Tags: Mad ave, New Media, Social Networking
Category: Blog, Corporate, Interactive, Networks, otocorporate-posts, otoi-posts, otonetworks-posts No Comments
In this month’s Harvard Business Review (HBR), John A. Quelch and Katherine E. Joez published an article titled “How to Market In A Downturn“. By studying the marketing success and failures of dozens of companies navigating recessions starting in the 1970s to present, Quelch and Joez identified pattern’s of consumers’ behaviors and firms’ strategies that… Read More
Thursday, April 2nd, 2009 Tags: Emotion, HBR, Psychology, Recession, Segmentation
Category: Blog, Connect, Corporate, Insight, Interactive, Networks, otocorporate-posts, otoi-posts, otoinsights-posts, otolabs-posts, otonetworks-posts 2 Comments
Cameron Chapman recently provided a FANTASTIC list of 100 resources that you can go to online to help find deign inspiration on Mashable. Anyone who is looking for inspriation should bookmark this page and turn to it for generating creative ideas and new approaches to their design related projects (hell, I find most of these… Read More
Tuesday, March 31st, 2009 Tags: Design
Category: Blog, Connect, Corporate, Insight, Interactive, Networks, otocorporate-posts, otoi-posts, otoinsights-posts, otolabs-posts, otonetworks-posts No Comments