OTOinsights presents our latest customer experience research findings for several of the most downloaded iPad magazine applications including Wired, PopSci, GQ, Dwell, and Time.
Archive for the ‘otonetworks-posts’ Category
Below is the presentation that OTOinsights gave at last week’s SES conference on a panel titled: “Eye Tracking Research Update”:
One to One Travel and the newly expanded OTOinsights have collaborated to present our latest customer experience research findings for eight international travel sites, including Expedia, Travelocity, Thomas Cook, Opodo and Lastminute.com. Our research focuses on booking processes, usability issues, design and branding.
It may be hard to believe, but according to a report by the Internet Advertising Bureau, a global nonprofit group that sells over 86% of online advertising in the US, and PriceWaterhouseCoopers, one of the largest professional services firms in the world, the UK has surpassed the US in the amount of money that the country spends on online advertising.
Stanford University recently came out with a study that shows the inability of multitaskers to pay attention. If you consider yourself skilled in the art of multitasking like I do, and you’re offended, then read on for further explanation!