OTOinsights presents our latest customer experience research findings for several of the most downloaded iPad magazine applications including Wired, PopSci, GQ, Dwell, and Time.
Archive for the ‘otolabs-posts’ Category
One to One Travel and the newly expanded OTOinsights have collaborated to present our latest customer experience research findings for eight international travel sites, including Expedia, Travelocity, Thomas Cook, Opodo and Lastminute.com. Our research focuses on booking processes, usability issues, design and branding.
Web forms are getting worse and worse. Is it because the people creating them are getting lazier? Or do they just not understand usability? Here’s a quick summary of my most recent web form frustration.
If you’ve read any of my material on sqlblog.com or follow me on twitter, you have probably already painted a clear picture that I’m a Windows-based database guy; more recently, though, I have been branded a crazy Apple fanboy… and deservedly so. Here’s my story…
With the onset of Universal Search, this latest white paper from OTOinsights sought to measure the user impact of a new generation of search engine result pages that included multimedia elements such as images and videos. Specifically, we wanted to understand if there was a difference in emotional engagement with the results and if that would impact click propensity in Paid and Natural Search.