OTOinsights’ recent efforts to measure the user impact of a new generation of search engine result pages which included multimedia elements such as images and videos has caught the eye of two prestigious upcoming conferences. Both the Search Engine Strategies (SES) Conference in Chicago, IL, and the Usability Professional’s Association (UPA) International Conference in Munich, Germany has asked OTOinsights to present their findings from its report titled “Implications of User Engagement with Search Result Pages”.
Archive for the ‘otoinsights-posts’ Category
Tuesday, November 17th, 2009 Tags: Engagement, Eye tracking, HCI, Neuromarketing, Search Engine Marketing, Search Engine Result Pages
Category: Blog, Corporate, Insight, otocorporate-posts, otoinsights-posts No Comments
Thursday, October 29th, 2009 Tags: Eye tracking, MITX, Neuromarketing, Usability, User Experience, UX
Category: Blog, Corporate, Insight, otocorporate-posts, otoinsights-posts 1Comment
Synesketch is an artistic software library with synesthetic abilities, created by Uroš Krčadinac. It is a Web’s first free open-source textual emotion recognition and visualization engine – code that feels the words visually! Six images below visualize a response to six basic emotions – happiness, anger, fear, surprise, sadness, and disgust (left to right, top to bottom).
Friday, September 4th, 2009 Tags: Data Visualization, Emotions, Neuromarketing
Category: Blog, Corporate, Insight, otocorporate-posts, otoinsights-posts 1Comment
Stanford University recently came out with a study that shows the inability of multitaskers to pay attention. If you consider yourself skilled in the art of multitasking like I do, and you’re offended, then read on for further explanation!
Tuesday, August 25th, 2009 Tags: Attention, Media, Memory, Recall
Category: Blog, Corporate, Insight, Networks, otocorporate-posts, otoinsights-posts, otonetworks-posts No Comments
While waiting for my coffee to grind at the supermarket yesterday, I noticed a Glade ad protruding from the shelf. Then I noticed the same ad one shelf over. “Oh, neat,” I thought, “I bet the ad smells like the product and they are trying to surround the customer with the smell.”
Thursday, July 23rd, 2009 Tags: Advertising, Human Factors, Neuromarketing, User Experience
Category: Blog, Corporate, Insight, otocorporate-posts, otoinsights-posts No Comments
In collaboration with researchers at the Indiana University School of Informatics and Microsoft’s Massive, OTOinsights utilized it’s Quantemo Neuromarketing Research Lab to study gamers and their engagement with in-game advertising.
This presentation was presented by Jeremi Karnell and Dan Berlin at the Advertising Research Foundation’s (ARF) Measurement 4.0 Conference on June 24th 2009 in New York City.
Saturday, July 4th, 2009 Tags: Advertising, ARF, Dan Berlin, Engagement, In-Game Advertising, Jeremi Karnell, Massive, Microsoft, NBA Live 09, Neuromarketing, One to One Interactive, Quantemo, Research
Category: Blog, Corporate, Insight, otocorporate-posts, otoinsights-posts 2 Comments