One to One Insight’s, Senior Research Consultant Erdeniz Hassan reviews NatWest’s Mobile Banking App – one of the first banking apps to be made available to iPhone users. What is it? Developed by a company called Monitise Group Limited in association with National Westminster Bank Plc., this is an iPhone app for NatWest customers to… Read More
Archive for the ‘otoinsights-posts’ Category
OTOinsights presents our latest customer experience research findings for several of the most downloaded iPad magazine applications including Wired, PopSci, GQ, Dwell, and Time.
This weekend, I had the opportunity to attend a few Phish concerts. For those unfamiliar with the band, their live shows vary in content. So, you can go to multiple shows and not see the same song twice. But that’s not the point of this post. I’m here to mention how Phish leveraged the variety… Read More
Thursday 15th. 11am EST and 2pm EST. Key topics include details of research methodologies and techniques that can be used to understand the customer’s ‘informational landscape’ and explores how to make mobile applications not only ‘usable’ but also ‘engaging’ so that your customers want to use them time and time again. Sign up now!
One to One Health and OTOinsights will share the results of a first-of-its-kind pharma neuromarketing study which moves user effectiveness research beyond the focus group or the and inevitable cognitive bias that results.
Through the use of new technology, Neuromarketing techniques allow researchers to eliminate cognitive bias and gauge user engagement when exposed to different stimuli.
But how do these research models and techniques help companies to better understand their customers and create better products or communication messages?